Sara Moton
@saramoton
Full-stack digital marketer with expertise in content strategy and analytics.
What I'm looking for
I am a dedicated full-stack digital marketer with over five years of experience in content strategy and digital marketing. My journey began as a Marketing Research Intern in the healthcare tech sector, where I honed my skills in data analysis and lead generation. Since then, I have successfully transitioned into a self-employed Content Strategy Consultant, where I conduct thorough market research and competitor analysis to refine marketing approaches for my clients.
Throughout my career, I have developed a strong expertise in content marketing, social media management, and marketing analytics. I have created and managed numerous social media campaigns, produced engaging content across various platforms, and implemented email automation strategies that drive results. My ability to utilize web analytics tools allows me to track and analyze campaign effectiveness, ensuring data-driven optimizations that maximize online visibility.
With a Master of Business Administration and a Bachelor of Science in Marketing and Business Management, I am committed to delivering exceptional results and building strong client relationships through effective communication and proactive problem-solving. I thrive in dynamic environments and am always eager to explore innovative ideas that contribute to business growth.
Experience
Work history, roles, and key accomplishments
Content Strategy Consultant
Self-employed
Sep 2019 - Nov 2024 (5 years 2 months)
As a Content Strategy Consultant and Digital Marketer, I conducted extensive market research, developed content strategies, and managed social media campaigns. I utilized SEO techniques and web analytics to optimize content visibility and performance, while collaborating with clients to achieve their marketing goals.
Marketing Research Intern
ZoomInfo
May 2020 - Feb 2021 (9 months)
During my internship at ZoomInfo, I collected and analyzed consumer and competitor data, managed lead generation efforts, and utilized Salesforce for CRM tasks. I also created email campaigns using Pardot and assisted in shaping marketing strategies through data analysis.
Digital Marketing Apprentice
Taktical Digital
May 2019 - Aug 2019 (3 months)
As a Digital Marketing Apprentice, I curated and designed blog articles, performed SEO optimization, and supported the marketing team with administrative tasks. My role involved brainstorming growth strategies and enhancing the company's online presence.
Education
Degrees, certifications, and relevant coursework
Saint Peter's University
Master of Business Administration, Business Administration
2019 - 2019
Master of Business Administration. Brainstormed new and creative growth strategies through the utilization of digital marketing best practices.
Taktical Digital
Apprenticeship, Digital Marketing
2019 - 2019
Digital Marketing Apprentice. Curated, researched, designed, and generated blog articles while assisting with updating the company blog on WordPress.
Saint Peter's University
Bachelor of Science, Marketing
2017 - 2019
Bachelor of Science in Marketing and Business Management. Supported the marketing team in daily administrative tasks and performed research and outreach.
Availability
Location
Authorized to work in
Job categories
Skills
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