SM
Open to opportunities

Sara Moton

@saramoton

Full-stack digital marketer with expertise in content strategy and analytics.

United States

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a dedicated full-stack digital marketer with over five years of experience in content strategy and digital marketing. My journey began as a Marketing Research Intern in the healthcare tech sector, where I honed my skills in data analysis and lead generation. Since then, I have successfully transitioned into a self-employed Content Strategy Consultant, where I conduct thorough market research and competitor analysis to refine marketing approaches for my clients.

Throughout my career, I have developed a strong expertise in content marketing, social media management, and marketing analytics. I have created and managed numerous social media campaigns, produced engaging content across various platforms, and implemented email automation strategies that drive results. My ability to utilize web analytics tools allows me to track and analyze campaign effectiveness, ensuring data-driven optimizations that maximize online visibility.

With a Master of Business Administration and a Bachelor of Science in Marketing and Business Management, I am committed to delivering exceptional results and building strong client relationships through effective communication and proactive problem-solving. I thrive in dynamic environments and am always eager to explore innovative ideas that contribute to business growth.

Experience

Work history, roles, and key accomplishments

Self-employed logoSE
Current

Content Strategy Consultant

Self-employed

Sep 2019 - Nov 2024 (5 years 2 months)

As a Content Strategy Consultant and Digital Marketer, I conducted extensive market research, developed content strategies, and managed social media campaigns. I utilized SEO techniques and web analytics to optimize content visibility and performance, while collaborating with clients to achieve their marketing goals.

Education

Degrees, certifications, and relevant coursework

Saint Peter's University logoSU

Saint Peter's University

Master of Business Administration, Business Administration

2019 - 2019

Master of Business Administration. Brainstormed new and creative growth strategies through the utilization of digital marketing best practices.

TD

Taktical Digital

Apprenticeship, Digital Marketing

2019 - 2019

Digital Marketing Apprentice. Curated, researched, designed, and generated blog articles while assisting with updating the company blog on WordPress.

Saint Peter's University logoSU

Saint Peter's University

Bachelor of Science, Marketing

2017 - 2019

Bachelor of Science in Marketing and Business Management. Supported the marketing team in daily administrative tasks and performed research and outreach.

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