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Stephanie Prosack

@stephanieprosack

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Digital marketing lead with expertise in data-driven strategies.

United States

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation in digital marketing.

I am a seasoned digital marketing lead with a proven track record of driving successful marketing strategies for high-profile clients, including the U.S. Navy and the U.S. Department of State. My experience spans over several years, during which I have consistently increased conversions and engagement through innovative campaigns and data-driven decisions.

At Accenture, I spearheaded marketing initiatives that resulted in a 30% increase in conversions, managing a substantial media budget and overseeing a team of five. My leadership in building the first AI/ML digital media content testing vertical at a global organization showcases my ability to leverage technology for enhanced audience engagement and campaign effectiveness.

With a strong foundation in digital communications and a commitment to professional growth, I thrive in dynamic environments where I can contribute to impactful marketing strategies. My goal is to continue advancing my career by leading innovative marketing efforts that drive brand awareness and customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lead

Current

Accenture

Jan 2019 - Present (6 years 6 months)

Led marketing and branding strategy for various U.S. government agencies, increasing conversions by 30%. Managed media agencies to implement diverse digital advertising placements across 400 markets.

Digital Marketing Branding Media Planning ROI Analysis Agile Project Management Google Ads Social Media Marketing Programmatic Advertising

Current

Content Message Testing Lead

Current

Accenture

Built the first AI/ML social media content testing vertical at the U.S. Department of State, scaling content tests by 200%. Managed project work streams to increase product delivery and client relationships through agile scrum and kanban methodologies.

AI ML Social Media Content Testing Agile Scrum Kanban Data Analysis Integrated Communications Project Management

Digital Communications Strategist

Kenjya-Trusant Group

Jan 2018 - Present (7 years 6 months)

Led paid and organic social media strategy for the U.S. Department of State, increasing community engagement and conversions by 10% within three months. Crafted educational and training content for program volunteers and community partners.

Social Media Strategy Content Creation ROI Analysis Community Engagement Public Affairs

Social Media Manager

Hobsons

Jan 2016 - Present (9 years 6 months)

Managed global social media and content marketing strategy for 11 social media channels, increasing followers and engagement by 75% in six months. Developed global digital marketing campaigns to support product launches, increasing web traffic by 15% and lead generation by 10%.

Social Media Management Content Marketing Marketing Campaigns Product Launches Lead Generation Marketing Collateral SaaS Marketing

English Language Teaching Assistant

French National Ministry of Education

Jan 2009 - Present (16 years 6 months)

Developed English language and cross-cultural lesson plans for up to 30 students. This role focused on educational content creation and classroom management.

Lesson planning Cross Cultural Communication Classroom Management Educational Content Development

Marketing and Communications Manager

Salient CRGT

Jan 2017 - Present (8 years 6 months)

Led public affairs strategic plan for the U.S. Military Health System, securing a 250,000 monthly reach and 21% engagement increase. Launched a social media rebranding campaign, boosting conversions by 15% in one month.

Public Affairs Brand Awareness Customer Engagement Social Media Rebranding Crisis Communications Digital Marketing Toolkits

Digital Outreach Associate

American Chemical Society

Jan 2010 - Present (15 years 6 months)

Analyzed digital marketing data for campaign optimization, increasing web traffic by 10%. Increased subscribers for a digital magazine by 15% through a digital marketing promotion strategy.

Campaign Optimization Web Traffic

Education

Degrees, certifications, and relevant coursework

Hollins University

Bachelor of Arts, Communications Studies & French

Studied Communications Studies and French. Gained a comprehensive understanding of communication theories and practices, alongside developing proficiency in the French language and culture.

University of Virginia

Graduate Certificate, Digital Marketing

Completed a Graduate Certificate in Digital Marketing. Focused on advanced strategies and tools in digital marketing, enhancing skills in online advertising, SEO, and content marketing.