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@stephanieprosack
Digital marketing lead with expertise in data-driven strategies.
I am a seasoned digital marketing lead with a proven track record of driving successful marketing strategies for high-profile clients, including the U.S. Navy and the U.S. Department of State. My experience spans over several years, during which I have consistently increased conversions and engagement through innovative campaigns and data-driven decisions.
At Accenture, I spearheaded marketing initiatives that resulted in a 30% increase in conversions, managing a substantial media budget and overseeing a team of five. My leadership in building the first AI/ML digital media content testing vertical at a global organization showcases my ability to leverage technology for enhanced audience engagement and campaign effectiveness.
With a strong foundation in digital communications and a commitment to professional growth, I thrive in dynamic environments where I can contribute to impactful marketing strategies. My goal is to continue advancing my career by leading innovative marketing efforts that drive brand awareness and customer engagement.
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Work history, roles, and key accomplishments
Accenture
Jan 2019 - Present (6 years 10 months)
Led marketing and branding strategy for various U.S. government agencies, increasing conversions by 30%. Managed media agencies to implement diverse digital advertising placements across 400 markets.
Accenture
Built the first AI/ML social media content testing vertical at the U.S. Department of State, scaling content tests by 200%. Managed project work streams to increase product delivery and client relationships through agile scrum and kanban methodologies.
Kenjya-Trusant Group
Jan 2018 - Present (7 years 10 months)
Led paid and organic social media strategy for the U.S. Department of State, increasing community engagement and conversions by 10% within three months. Crafted educational and training content for program volunteers and community partners.
Salient CRGT
Jan 2017 - Present (8 years 10 months)
Led public affairs strategic plan for the U.S. Military Health System, securing a 250,000 monthly reach and 21% engagement increase. Launched a social media rebranding campaign, boosting conversions by 15% in one month.
Hobsons
Jan 2016 - Present (9 years 10 months)
Managed global social media and content marketing strategy for 11 social media channels, increasing followers and engagement by 75% in six months. Developed global digital marketing campaigns to support product launches, increasing web traffic by 15% and lead generation by 10%.
American Chemical Society
Jan 2010 - Present (15 years 10 months)
Analyzed digital marketing data for campaign optimization, increasing web traffic by 10%. Increased subscribers for a digital magazine by 15% through a digital marketing promotion strategy.
French National Ministry of Education
Jan 2009 - Present (16 years 10 months)
Developed English language and cross-cultural lesson plans for up to 30 students. This role focused on educational content creation and classroom management.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communications Studies & French
Studied Communications Studies and French. Gained a comprehensive understanding of communication theories and practices, alongside developing proficiency in the French language and culture.
Graduate Certificate, Digital Marketing
Completed a Graduate Certificate in Digital Marketing. Focused on advanced strategies and tools in digital marketing, enhancing skills in online advertising, SEO, and content marketing.
Software and tools used professionally
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