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Jimmy Alex

@jimmyalex

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Data-informed B2B marketing and sales strategist with 10+ years driving leads and growth.

India

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What I'm looking for

I’m looking for opportunities to drive strategic B2B growth through data-informed, customer-focused marketing and sales initiatives—combining ABM execution, analytics dashboards, and modern MarTech to win new accounts.

I’m a results-driven marketing and sales professional with over 9+ years of B2B experience across sales strategy, business analytics, and go-to-market execution. With double Masters’ degrees in marketing and analytics, I turn data insights into qualified pipeline—optimizing operations, generating leads, and securing new accounts through customer-focused, data-informed initiatives.

At Electrolink, I manage the full B2B sales cycle and coordinate ABM-style campaigns for priority OEM/EPC accounts using HubSpot, Salesforce, and LinkedIn Sales Navigator. I build actionable performance dashboards in Tableau, enhance digital market presence with AI-powered content and lead funnels, and strengthen the ecosystem through partner onboarding programs—backed by measurable outcomes like traffic up 80% in 6 months and organic rankings improving 20%.

Experience

Work history, roles, and key accomplishments

Current

B2B Sales & Marketing Strategy

Current

Electrolink Power Sol. Ltd.

Jun 2024 - Present (2 years)

Led B2B sales and marketing strategy for HV/LV power T&D solutions, improving lead quality and winning new accounts through targeted outreach to OEMs, EPCs, and system integrators. Built HubSpot/Salesforce ABM campaigns and Tableau dashboards, and enhanced digital presence through AI-powered content, lead-gen funnels, and a RAG pipeline for marketing personalization and efficiency

B2B Sales Strategy HubSpot CRM Salesforce LinkedIn Sales Navigator Tableau AI Content Generation Sales Funnels

Assistant Manager - Marketing & Comms

Sonepar

Apr 2021 - Apr 2022 (1 year)

Supported OEM co-marketing initiatives and scaled SharePoint-based marketing processes, boosting customer acquisition by 18%. Drove ₹4.8M incremental B2B sales via website lead generation and led internal communications and rebranding execution.

Co Marketing Campaign Execution Lead Generation Brand Management Marketing Operations MarTech Process Design

Senior Executive - Marketing & Comms

Sonepar

May 2019 - Mar 2021 (1 year 10 months)

Planned and supported multi-channel ABM campaigns with practice-area teams, improving client personalization and driving a 53% expansion of the digital footprint. Implemented employee advocacy and social media initiatives aligned with sales priorities.

ABM Multi channel Marketing Personalization Social Media Marketing Employee Advocacy

Marketing Analyst

ESK India

Mar 2016 - Apr 2019 (3 years 1 month)

Analyzed customer sales and warehouse data to identify buying patterns and stock readiness, improving marketing targeting and customer experience. Built revenue dashboards (Revenue YTD, MRR, CAC vs CLV) and enhanced sales personalization by using CRM-driven customer segmentation.

Customer Segmentation