Swapnil Borse
@swapnilborse
Results-driven B2B marketing specialist focused on lead generation, growth, and data-driven digital strategies.
IndiaWhat I'm looking for
I am a marketing strategy specialist with 7+ years of experience driving B2B lead generation, revenue growth, and multi-channel digital campaigns for US and global markets. I build scalable outreach strategies, align sales and marketing initiatives, and leverage CRM and automation tools to convert prospects into customers.
My hands-on experience includes email automation, SEO, paid and organic social campaigns, event marketing, and analytics using HubSpot, Salesforce, GA4 and SEMrush. I have led cross-functional teams, executed high-impact campaigns that increased brand awareness and pipeline metrics, and consistently delivered measurable results.
Experience
Work history, roles, and key accomplishments
Marketing Strategy Specialist
ZKTeco WFM
Nov 2024 - Present (1 year 7 months)
Led end-to-end B2B marketing and multi-channel lead generation for US/global markets, improving inbound pipeline and brand visibility through SEO, email, social, and CRM-driven campaigns.
Sales & Marketing Specialist
Exotrac LLC
Aug 2023 - Nov 2024 (1 year 3 months)
Identified and pursued US market opportunities, generated and nurtured prospect databases, and executed integrated campaigns that increased qualified leads by 30% and sales by 25% in a quarter.
Technical Sales & Marketing Engineer
Smart Solutions Pvt. Ltd.
Sep 2021 - Aug 2023 (1 year 11 months)
Owned end-to-end lead generation and sales lifecycle for US clients, delivering tailored proposals and technical solutions that supported account growth and improved sales processes.
Sales & Marketing Strategy Engineer
Efactory Global Pvt. Ltd.
Feb 2021 - Sep 2021 (7 months)
Generated new business and converted qualified leads via consultative selling, maintaining lead databases and relaying market feedback to product teams to drive enhancements.
Junior Sales & Marketing Engineer
Elite Engineering
Dec 2018 - Feb 2021 (2 years 2 months)
Built client relationships, prepared quotations and closed sales while coordinating with engineering teams and providing after-sales support for regional accounts.
Education
Degrees, certifications, and relevant coursework
Dr. D.Y. Patil MBA Institute
Master of Business Administration, Sales & Marketing
2022 -
Grade: 7.63
Pursuing Master of Business Administration with a focus on Sales & Marketing, GPA 7.63.
SGOI College of Engineering, Belhe, Pune
Bachelor of Engineering, Mechanical Engineering
2014 - 2018
Grade: 66.80%
Completed a Bachelor's Degree in Mechanical Engineering with a GPA of 66.80% focusing on core mechanical engineering principles and project work.
K.K. Wagh College of Engineering, Nashik
Diploma in Engineering, Engineering
2010 - 2014
Grade: 58.39%
Completed a Diploma in Engineering with a GPA of 58.39% covering foundational engineering coursework and practical training.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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