Jess Márquez Gaspar

With over 15 years of experience at the intersection of Journalism and Digital Strategy, I am a Certified Digital Marketing Specialist dedicated to driving scalable brand growth. I specialize in designing multi-channel content ecosystems and high-conversion funnels using HubSpot, Meta Business Suite, Google Ads, and AI-driven solutions. My background in storytelling allows me to craft compelling narratives that resonate across social media, email marketing, and web platforms, consistently increasing lead generation and revenue.

I’m a bilingual journalist (English - Spanish), digital marketing specialist, and human rights specialist with 15+ years of experience. I use media and communication to advocate for the LGBTIQA+ community, the disabled community, and the immigrant community.

For Central American affairs, I’ve worked as a media correspondent and photojournalist covering politics, economy, and human rights. I also focus on the Venezuelan community in Costa Rica, translating complex realities into clear, publishable stories.

Alongside reporting, I lead digital communications work: I develop digital marketing strategy, write copy for social media and websites, and manage projects tied to human rights impact. I’ve served as Social Media Manager and Project Manager, and I’ve also worked as a corporate trainer on human rights.

I’ve strengthened my communications pipeline through roles such as Head of Communications and Marketing, Local Producer for a human rights film festival, and press coordination. I hold certifications including HubSpot Digital Marketing, Google Digital Marketing, E-commerce, and Google Data Analytics.