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Ana Riveros

@anariveros

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Marketing strategist at Independent who grew organic traffic through SEO-optimized website and YouTube content.

Costa Rica

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At Independent, I led the development and implementation of brand guidelines with CEOs, increasing brand consistency by 20% across digital and offline channels.

I also designed and executed marketing automation strategies that boosted efficiency by 30%, and drove organic traffic growth through SEO-optimized website and YouTube content.

At ClearlyRated, I improved social media engagement metrics by over 25% and implemented initiatives to strengthen brand consistency across digital platforms.

At Eddy Pump Corporation, I launched and scaled a LATAM social media strategy to 1,100+ followers across four channels in six months. I also generated 100+ MQLs in six months and increased website traffic by 1,500+ organic sessions in 90 days.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Independent

Jun 2020 - Present (6 years 4 months)

Led development and implementation of brand guidelines with CEOs, increasing brand consistency by 20% across digital and offline channels. Designed and executed marketing automation strategies, boosting efficiency by 30% and optimizing workflows.

Branding Marketing Automation SEO Content Strategy Digital Marketing

Digital Marketing Manager

ClearlyRated

Apr 2025 - Jan 2026 (9 months)

Improved social media engagement metrics by over 25% and implemented strategic initiatives that enhanced brand consistency and messaging across digital platforms. Initiated and executed innovative ideas for exploring new marketing channels and strategies.

Social Media Marketing Brand Consistency Digital Strategy Marketing Channels

Social Media Specialist

Eddy Pump Corporation

May 2024 - Jan 2025 (8 months)

Launched and scaled a LATAM social media strategy, growing to 1,100+ followers across four channels in six months. Streamlined content marketing workflows with Asana automation, boosting webinar engagement and blog creation efficiency.

Social Media Strategy Content Marketing Asana Marketing Automation Lead Generation SEO

Operations Manager

Robot.com

Feb 2022 - Feb 2023 (1 year)

Cultivated strong client relationships, driving a notable increase in satisfaction and loyalty. Led on-site activation campaigns, boosting brand awareness by 15% among prospective users.

Customer Relationship Management Brand Awareness Campaign Management Process Optimization

Media Account Manager

Performics

Mar 2021 - Mar 2022 (1 year)

Led and optimized media campaigns for global brands like Lenovo, exceeding $200K and ensuring performance aligned with business goals. Provided audience insights that informed strategic media buying decisions, improving campaign targeting and overall effectiveness.

Media Planning Campaign Optimization Audience Insights Media Buying Budget Management