Looking for a job

Paola Garcia

@paolagarcia3

Message

I build data-informed digital content that grows audience engagement.

Costa Rica

Message

What I'm looking for

I'm looking to create accessible, audience-focused digital content for educational or cultural institutions, using strategy, performance data, and cross-functional collaboration to grow engagement.

I've created digital content and audience outreach campaigns for the Folger Shakespeare Library, Georgetown University, and United World Colleges Costa Rica.

At Folger Shakespeare Library, I managed digital content pipelines for weekly newsletters and podcast channels, developed landing-page and event marketing copy, and used multi-channel performance data to improve click-through rates.

At CNDLS at Georgetown University, I turned complex academic data into accessible visual narratives, created short-form video and visual assets, and led workshops on content tools and WCAG accessibility standards.

I'm drawn to educational and cultural institutions where I can translate complex ideas into clear, story-driven content across email, web, social, video, and digital learning platforms.

Experience

Work history, roles, and key accomplishments

Digital Content Assistant

United World Colleges Costa Rica

Feb 2026 - May 2026 (3 months)

Created original digital and print marketing content aligned with brand guidelines, supporting campaign and organizational communication needs. Curated and edited photography assets for social media and executed email marketing campaigns via Mailchimp.

Content Creation Brand Guidelines Photography Editing Email Marketing Mailchimp Social Media Management Meta Business Suite Content Scheduling

Marketing & Administration Coordinator

Folger Shakespeare Library

Jul 2024 - Mar 2026 (1 year 8 months)

Managed the digital content pipeline, asset creation, and audience outreach strategies for weekly digital newsletters and podcast channels. Developed and optimized landing page copy and event marketing collateral, enforcing brand consistency across digital properties.

Content Strategy Email Marketing Newsletter Management Landing Page Copywriting Brand Consistency Campaign Analysis Cross Functional Collaboration Digital Outreach

Visual Engagement Strategist

CNDLS, Georgetown University

Aug 2022 - May 2024 (1 year 9 months)

Leveraged Adobe Creative Suite to architect engaging visual assets and short-form video content, optimizing user experience across digital platforms. Transformed complex academic data into accessible visual narratives using instructional design frameworks.