Open to opportunities

María Fernanda Ávalos

@marafernandavalos

Marketing and communication specialist blending journalism, content strategy, and digital campaigns to drive measurable growth.

Costa Rica

Message

What I'm looking for

I’m looking to contribute to results-driven teams where I can own paid social and content strategy, strengthen storytelling across channels, and use performance metrics to iterate fast in dynamic, remote-friendly environments.

I’m a Marketing and Communication professional with experience in content creation, social media management, paid advertising, and email marketing. I bring a strong journalism background and apply it to strategy and storytelling across diverse industries, and I’m currently pursuing a Master’s in Digital Marketing.

In my roles, I manage budget and execution of paid social campaigns, plan and optimize content calendars, and build performance reports using metrics analysis to improve strategy. I also coordinate influencer relations and online reputation, handle digital communities, lead market/competitor research, run email campaigns via Mailchimp, and collaborate with agencies to align content and tone.

Experience

Work history, roles, and key accomplishments

Social Media Engagement Specialist

FarmaciaFischel|GrupoDökka

Oct 2024 - May 2026 (1 year 7 months)

Managed budgets and executed paid social media campaigns. Planned, scheduled, and optimized social content, produced performance reports, and handled community engagement, influencer relations, and online reputation.

Paid Social Advertising Social Media Management Content Planning Content Scheduling performance reporting Analytics Digital Community Management Influencer Relations Online Reputation Management

Content Manager

GrupoFinancieroACOBO

May 2023 - Nov 2024 (1 year 6 months)

Planned and managed social media content and conducted market research and competitor analysis. Managed the company blog, coordinated email marketing campaigns via Mailchimp, measured performance with analytics, and supported events and agency coordination.

Social Media & Content Management Market Research Competitor Analysis Blog Management Email Marketing Mailchimp Analytics Event Coordination

Press Director & Marketing Executive

DoerFitness

May 2022 - Apr 2023 (11 months)

Led marketing efforts and coordinated a media team while managing social media and creating TikTok content. Organized email marketing campaigns and planned and supervised promotional campaigns and events.

Marketing Leadership Social Media Management TikTok Content Creation Email Marketing Campaign Planning Event Coordination

Journalist Creative

AMPrensa

Sep 2021 - May 2022 (8 months)

Covered entertainment and national and international news. Created and edited TikTok videos and managed online community content, including coverage of the 2022 presidential elections.

Journalism Entertainment Reporting Video Content Creation Community Management