Jessica Maiden
@jessicamaiden
Ecommerce & growth marketing manager driving revenue through CRO and digital merchandising.
United StatesWhat I'm looking for
I’m an Ecommerce & Growth Marketing Manager with 10+ years of experience driving revenue across B2C and B2B digital commerce environments. I own end-to-end campaign execution across affiliate, email, and onsite merchandising, supporting product launches, promotional strategy, and conversion optimization.
I specialize in digital merchandising, ecommerce operations, and customer journey optimization—managing multi-brand storefronts and executing high-impact “site flips,” landing pages, and category strategies. I oversee the full frontend content lifecycle tied to revenue campaigns, and I optimize product placement and onsite conversion paths using SEO, AEO, and generative search.
I use data and experimentation to remove friction and improve conversion rates, leveraging Google Analytics, behavioral analytics tools, and A/B testing. I also support composable commerce and product catalog strategy across Salesforce Commerce Cloud, commercetools, PIM/ERP/OMS workflows, and AI-driven marketing automation to streamline operations and scale performance.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Loden Vision Centers
Led full-funnel digital marketing strategy focused on traffic acquisition, conversion, and lifecycle engagement. Developed multi-channel campaigns across SEO, paid media, social, and email, optimizing landing pages and retargeting to improve lead generation and retention while monitoring ROAS, CAC, and attribution.
Ecommerce Content Manager
Fruit Of The Loom, Inc.
Owned end-to-end execution of revenue-driving ecommerce campaigns and onsite experiences across four brand websites, including two direct-to-consumer ecommerce platforms. Led sitewide merchandising and frontend content lifecycle (homepage, landing pages, blogs, marketing content) while aligning affiliate, email, and paid traffic to conversion-focused experiences.
Education
Degrees, certifications, and relevant coursework
Western Kentucky University
Bachelor of Science, Biology & Business
Earned a Bachelor of Science with a focus in Biology & Business at Western Kentucky University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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