Toi Parker

Advises DTC brands on growth across positioning, acquisition, conversion, and retention, using insights to pinpoint high-impact opportunities. Achieved a 2.5x ROAS, 4.82% click-through rate, and 63.75% landing-page conversion rate by refining audience, offer, and messaging.

Applied technical execution to DTC site strategy and performance across WooCommerce and Shopify, improving conversion and reducing operational risk. Led a three-month WooCommerce-to-Shopify migration of 2,000+ SKUs and 50,000+ orders, building a Shopify metafield structure for complex stone data.

Completed a 12-week software development program and consulting assignment to build technical fluency. Transformed a business need into a customer-facing quoting experience, building front-end flows and pricing logic with a three-person development team.

Built and grew an award-winning premium consumer brand by aligning brand positioning, offers, marketing, and service delivery across the full customer journey. Repositioned a $25-session business into a premium brand, serving roughly 500 clients and raising AOV to about $2,700.

Led joint-venture and affiliate marketing, using partner fit and campaign data to grow acquisition, revenue, and retention. Drove a joint-venture growth program that generated approximately $150,000 in UTM-attributed revenue within six months, growing annual revenue from roughly $350,000 to $500,000.

Supported marketing for a commercial building-products firm by analyzing sales opportunities, decision-makers, and project timing. Accelerated outreach from contractors to architects earlier in the buying process, contributing to a 27% increase in awarded projects during a four-month internship.

Pursuing a Master of Business Administration (MBA) degree.

Earned a Bachelor of Interdisciplinary Studies with minors in Business Administration, Communication, and Digital Marketing.