Open to opportunities

Sasan Mirtorabi

@sasanmirtorabi

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Head of E‑Commerce and Growth specializing in Amazon and DTC scale.

United States

Message

What I'm looking for

I seek a senior e-commerce/growth role with P&L responsibility where I can lead cross-functional teams, scale DTC and marketplace channels, and build data-driven growth systems that deliver measurable revenue and retention improvements.

I am a growth-focused e-commerce leader with over 16 years scaling consumer CPG, DTC, and omnichannel businesses, combining P&L ownership with hands-on execution. I build and lead cross-functional teams, design analytics-driven growth systems, and optimize marketplaces and direct channels to drive measurable revenue gains.

My work includes launching a DTC aftermarket business to a $1M run-rate in year one, increasing Amazon sales 45% year-over-year, and elevating average order value by 150% through bundling and upsell strategies. I prioritize performance measurement (GA4, Heap, multi-touch attribution), lifecycle CRM, and tight cross-functional GTM workflows to convert strategy into scalable results.

Experience

Work history, roles, and key accomplishments

Current

Head of E-Commerce & Marketplace

Current

Ampure Charging Systems Inc.

Aug 2024 - Present (1 year 7 months)

Built and led Ampure’s aftermarket DTC business unit with full P&L ownership, achieving a $1M run-rate in year one and driving 45% YoY Amazon sales growth through storefront optimization and paid strategy.

E commerce Strategy Paid Media GA4 CRM Lifecycle Marketing P&L management Conversion Rate Optimization

Head of Growth

Chakra Chai

Sep 2022 - Nov 2023 (1 year 2 months)

Owned revenue strategy across DTC and wholesale, expanding B2B footprint 300% and building Shopify e-commerce, CRM, and lifecycle systems that improved retention and reduced CAC.

Shopify Paid Media B2B Sales SEO Analytics Lifecycle Marketing

E-commerce Consultant

Self Employed

Jul 2020 - Aug 2022 (2 years 1 month)

Provided full-stack e-commerce strategy and execution for mid-sized DTC and B2B brands, delivering 25–40% gains in LTV through lifecycle and paid media programs and Shopify/analytics implementations.

E commerce Strategy Shopify CRM Analytics Heap LTV CRO

Co-Founder

Ivory + Mason Socks

Feb 2017 - Jun 2020 (3 years 4 months)

Built and scaled a DTC premium socks brand to $250K ARR within 18 months, increasing AOV 150% via bundling and upsell flows and overseeing paid media, marketplaces, and fulfillment operations.

Paid Media Shopify Influencer Partnerships P&L management

Operations Manager

Budddie

Sep 2014 - Jan 2017 (2 years 4 months)

Managed logistics, fulfillment, and distribution operations supporting 12 brands and statewide retail partners, optimizing processes for sales and inventory flow.

Operations Management Logistics Fulfillment Distribution Vendor Management Process Improvement Inventory Control

Founder

Chic Peek

Apr 2012 - Jul 2014 (2 years 3 months)

Launched a DTC subscription jewelry service, scaling to 500+ active members through lifecycle marketing and building a 10-person team to manage sourcing, fulfillment, and retention.

Subscription Services Lifecycle Marketing Team Leadership Product Sourcing Fulfillment Customer Retention E Commerce Operations

E-Commerce Manager

Bids.com

Sep 2011 - Feb 2012 (5 months)

Managed e-commerce operations for a high-volume auction retailer, overseeing marketplace listings, fulfillment, and processes supporting thousands of daily shipments and multimillion-dollar revenue.

Marketplace Management E Commerce Operations Fulfillment Supply Chain Coordination

Head of Internet Sales & Marketing

Cardone Training Enterprises

May 2009 - Aug 2011 (2 years 3 months)

Built and led digital marketing to scale customer acquisition, developing funnels and automation that supported over 900% company revenue growth to multimillion-dollar ARR.

Digital Marketing Funnel Optimization Marketing Automation Paid Acquisition Agency Management Event Marketing Growth Strategy

Email Marketing Specialist

FMG Inc.

Jan 2007 - Feb 2009 (2 years 1 month)

Designed and executed email fundraising and marketing programs for fraternities, sororities, and nonprofits to drive revenue and chapter-level engagement.

Email Marketing Fundraising CRM Segmentation Copywriting Deliverability