Jessica Durade
@jessicadurade
I grow multimillion-dollar beverage and consumer goods accounts through retail strategy, execution, and supplier partnerships.
United StatesWhat I'm looking for
I manage national chain programming at Republic National Distributing Company in California, aligning suppliers, retail partners, marketing, logistics, and sales teams to execute programs with brand integrity.
Previously, I managed Total Wine & More as a Chain Account Manager, resolving distribution, pricing, and planogram issues while supporting product education, visual standards, resets, and market-specific POS materials. Across California chain business, I managed more than $90M and executed 30+ annual retail programs with measurable display and feature gains.
I also led a seven-member field sales team to full execution of top supplier programs for three consecutive years. My background combines account strategy, retail operations, merchandising, buyer engagement, and practical field leadership.
Experience
Work history, roles, and key accomplishments
Orchestrate national chain programming across California, ensuring retailer alignment and seamless execution of sales initiatives. Serve as primary liaison between supplier stakeholders and retail partners.
Acted as operational point of contact for Total Wine & More, facilitating communication between field teams and buyer groups. Maintained alignment on visual standards, pricing updates, and reset schedules.
Directed daily operations of a field sales team, ensuring clarity of goals and consistency in execution. Led coaching and alignment sessions to reinforce sales objectives and support team development.
Sales Representative / Merchandiser
Young's Market
Oct 2016 - Jan 2018 (1 year 3 months)
Represented Young's Market in the San Bernardino and Ontario, CA areas, handling sales and merchandising duties.
Senior Field Supervisor
Uncas Manufacturing
Jan 2009 - Oct 2016 (7 years 9 months)
Supervised field operations for Uncas Manufacturing in Anaheim, CA, overseeing field staff and ensuring execution standards.
Vendor Representative
Uncas Manufacturing
Jun 2003 - Dec 2008 (5 years 6 months)
Represented Uncas Manufacturing as a vendor representative in Anaheim, CA, managing vendor relations and sales activities.
Education
Degrees, certifications, and relevant coursework
Jessica hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Skills
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