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Jessica Norris

@jessicanorris

I am an experienced national account executive and beverage leader driving revenue growth through strategic sales, partnerships, and training.

United States

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What I'm looking for

I am seeking a senior national-account or head-of-beverage role where I can lead data-driven sales strategy, scale digital channels, own P&L, build strategic partnerships, and develop high-performing teams in a collaborative growth-oriented company.

I am an Advanced Sommelier and strategic beverage leader with 20 years of experience in national account management, sales strategy, and relationship development. I translate vision into actionable plans that grow market share and improve P&L performance.

I have led cross-functional teams to build and scale digital sales platforms, driven consistent pipeline and conversion improvements, and executed growth campaigns that delivered sustained double‑ and triple‑digit gains in key channels. I also founded and operated a high-performing retail concept, driving seven-figure revenue and significant margin improvements through operational discipline and targeted wholesale expansion.

I bring hands-on leadership in distributor management, training program development, and strategic partnerships to accelerate revenue and deepen brand presence. I thrive in collaborative environments where data-driven execution, team development, and customer-centric innovation are priorities.

Experience

Work history, roles, and key accomplishments

Owner & Managing Partner

La Patisserie Bakery & Cafe

Jun 2022 - Nov 2024 (2 years 5 months)

Owned and operated two locations generating $1M+ in annual revenue and sold the business in 2024. Increased same-store sales 15%, reduced operating expenses 20%, and expanded the wholesale channel by 50% through B2B partnerships and targeted training programs.

Business Operations P&L management Cost Control Marketing Inventory Management Shopify

Vice President, Strategic Customer Sales

Vineyard Brands

Jul 2020 - Nov 2024 (4 years 4 months)

Led development and scaling of a digital sales platform and managed the full sales pipeline, improving pipeline conversion rates by 20–25% and driving 200% YOY growth for three consecutive years. Consistently exceeded quarterly sales targets by up to 20% and launched a DTC app that increased sales by 20%.

Sales Strategy Salesforce CRM Pipeline Management Team Leadership P&L management Go To Market

Vice President, Beverage Operations

Front Burner Society

Oct 2018 - Apr 2020 (1 year 6 months)

Led beverage operations across multiple high-volume restaurant concepts in TX and OK, increasing quarterly beverage sales by 22% through a scalable training curriculum. Grew third-party marketing revenue 15% by securing strategic brand partnerships and optimizing distributor relationships.

Training Development Wisetail LMS Sales Growth Partnership Development Pricing Strategy Team Leadership

Director, Beverage Operations & Training

Landry's

May 2016 - Oct 2018 (2 years 5 months)

Directed beverage strategy, operations, and training across a $400M+ restaurant portfolio of 52 units, increasing annual beverage sales 13% (~$5M). Achieved a 10% reduction in beverage costs and $2M in annual savings through supplier renegotiations and inventory/pricing optimization.

Beverage Strategy Training Development Cost Control Cost Optimization P&L management Vendor Relations