Andrew Knight

Led in-store execution of the Outlaw Light Cincinnati display program, securing 5,300 incremental national placements and expanding supplementary display presence across the Cincinnati division while driving in-market sampling initiatives to boost sales.

Oversaw distributor operations across Ohio and Kentucky, aligned regional sales strategies to performance goals, and delivered three NHRA event activations that positioned the brand as the top-selling beer at the events.

Managed national Kroger account relationships across Energy, Spirits, and Specialty categories, leveraging Circana IRI and Retail Execution to drive 1,200+ incremental national placements and execute multi-channel promotions.

Developed shopper-centric strategies and data-driven insights supporting national account and shopper marketing teams, facilitating strategic business reviews and enabling 4,000+ new core item placements through analytics.

Delivered category performance insights and planogram leadership for Speedway’s beer category, producing regular reporting via Circana IRI and creating selling stories that increased market share.

Supported Kroger exclusive brands through merchandising insights, promotional execution, and supplier coordination while developing KPI dashboards to monitor sales growth and promotion effectiveness.

Managed over 1,000 planograms using JDA and Apollo, delivering a +2% sales increase across multiple resets and conducting pre/post reset analyses to optimize assortment and shelf space.

Managed 80+ accounts across on-premise and off-premise channels, grew territory sales volume and distribution, and improved account penetration and promotional compliance.

Activities and societies: Men's Swim Team (4-year), Team Captain, Scholar Athlete Award Recipient

Bachelor of Arts in Communication Arts with an Advertising concentration; participated as a 4-year NCAA Division I men's swim team member and served as team captain.