Jenifer Freedman
@jeniferfreedman
Dynamic sales professional with 23 years in wine and spirits.
What I'm looking for
I am a dynamic and results-driven sales professional with over 23 years of experience in the wine and spirits industry across California and Arizona. My career has been marked by a proven track record in territory management, team leadership, and consistently exceeding sales targets. I possess a strong skill set in client acquisition, staff training, and brand development, which has fueled my passion for building lasting relationships and driving business growth.
Throughout my tenure at Young’s Market Company / RNDC, I have successfully managed over 90 on-premise accounts, conducted tastings and educational seminars, and collaborated with clients to design seasonal beverage menus. My leadership roles have allowed me to implement regional strategies that increased market share and expand our account base, achieving top rankings for sales performance in various regions. I am known for my ability to mentor and develop teams, ensuring that we not only meet but exceed our goals.
Experience
Work history, roles, and key accomplishments
On-Premise Sales Representative
Young’s Market Company / RNDC
Jan 2006 - Present (19 years 6 months)
Managed over 90 on-premise accounts, including bars, restaurants, hotels, and resorts, consistently ranking among top sales performers. Conducted tastings, wine dinners, and educational seminars to increase brand awareness and collaborated with clients on seasonal beverage menus and promotions.
District Manager – On & Off Sale
Young’s Market Company / RNDC
Jan 2011 - Dec 2014 (3 years 11 months)
Led sales operations across both on- and off-premise channels, managing a team of 4 sales representatives with hands-on coaching and field support. Implemented regional strategies that increased market share and expanded account base, achieving top ranking for sales performance.
District Manager – Chains Division
Young’s Market Company / RNDC
Jan 2005 - Dec 2006 (1 year 11 months)
Directed a team of 6 representatives serving large-format retail chains, leading promotional planning, merchandising execution, and staff development. Coordinated with store leadership to enhance visual merchandising and sales execution, boosting team performance through structured coaching.
Sales Representative / Merchandiser – Chain Division
Young’s Market Company / RNDC
Jan 2003 - Dec 2005 (2 years 11 months)
Managed 24 high-volume chain retail accounts, executing merchandising strategies and in-store displays to drive sales. Oversaw inventory, POS materials, and DSD order management to optimize product availability.
Server & Bartender
The Quarry Country Club & Elephant Bar
Jan 1991 - Dec 2003 (12 years 11 months)
Delivered high-end service in upscale hospitality environments, training new staff and managing beverage inventory and ordering. Built strong guest relationships and developed early expertise in upselling and customer service.
Education
Degrees, certifications, and relevant coursework
College of the Desert
General Education, General Education
Completed coursework in general education, building foundational knowledge across various disciplines. Attended from 1992 to 1994.
Palm Desert High School
High School Diploma, General Studies
Earned a High School Diploma, completing a comprehensive curriculum. Developed foundational academic skills and prepared for higher education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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