
Jesse Arntson
@jessearntson
I grow CPG brands across mass, club, and e-commerce retailers through national account strategy and execution.
What I'm looking for
I've led growth for Slate Milk, Bobo's Oat Bars, Fever-Tree USA, and ZOA Energy Drink across Target, Walmart, Costco, Sam's Club, Amazon, and other national accounts. At Slate, I expanded Target from 2 SKUs in one department to 17 SKUs across three departments in six months.
At Fever-Tree, I grew Costco sales 35% year over year to more than $55M and led e-commerce growth of 45% year over year. At ZOA, I expanded Costco to national distribution, generating more than $33.5M in retail sales, and secured Walmart distribution across 2,300 stores.
I bring commercial ownership across customer P&L, revenue, margin, pricing, forecasting, trade investment, brokers, distributors, and cross-functional teams. Earlier, I led an $18M portfolio and teams of up to 19 professionals at Frito-Lay.
Experience
Work history, roles, and key accomplishments
Senior Director of Sales - Mass & Club
Slate Milk
Jan 2026 - Aug 2026 (7 months)
Led commercial strategy across Target, Walmart, Costco and Sam's Club, expanding Target from 2 SKUs to 17 SKUs across 3 departments and securing incremental business awards.
Senior Director of Sales - Club & Mass
Bobo's Oat Bars
May 2025 - Dec 2025 (7 months)
Led Club and Mass strategy across Costco, Sam's Club, BJ's, Walmart and Target, delivering +45% Costco topline growth and launching 4 new Club SKUs.
Director, North America - Club & E-Commerce
Fever-Tree USA
Apr 2024 - May 2025 (1 year 1 month)
Led North American Club and E-Commerce strategy, growing Costco sales +35% YOY to $55M+ and delivering $8M+ in E-Commerce sales with +45% YOY growth.
Director, North America - Mass & Club
ZOA Energy Drink
Jun 2022 - Apr 2024 (1 year 10 months)
Led Mass and Club expansion, scaling the brand from regional tests to national distribution, generating $33.5M+ in retail sales and securing Walmart distribution in 2,300 stores.
National Account Manager / Division Sales Manager - Central
Bundaberg Brewed Beverages
Oct 2019 - Jun 2022 (2 years 8 months)
Managed strategic regional and national accounts, implementing CMA agreements with Hy-Vee and delivering +96% topline growth in 2020.
On-Premise Distribution Manager / Distribution Partner Manager
Red Bull North America
Jun 2012 - Jul 2019 (7 years 1 month)
Led distributor strategy and execution across a six-state territory, owning annual business planning, KPI performance, and P&L targets.
District Sales Leader
Frito-Lay / PepsiCo
Dec 2007 - Jun 2012 (4 years 6 months)
Led an $18M sales portfolio and teams of up to 19 sales professionals, delivering sustained topline growth and increasing market share by 8%.
Education
Degrees, certifications, and relevant coursework
Minnesota State University Moorhead
Bachelor of Arts
Bachelor of Arts degree from Minnesota State University Moorhead, completed in December 2007.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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