Open to opportunities

Amy Krahe

@amykrahe

I’m a director-level commercial strategy leader building revenue systems and channel growth across multi-state distribution.

United States

Message

What I'm looking for

I’m looking for a Director-level Commercial Strategy or Channel Development leadership role in a growth-oriented CPG organization—where I can build accountable revenue systems, optimize channels, and align distributors to deliver sustained multi-year growth.

I’m a strategic commercial leader with 15+ years designing and scaling revenue systems across complex, multi-state consumer distribution environments. I’ve built accountable sales infrastructures and aligned cross-functional stakeholders to translate brand strategy into structured commercial execution, driving sustained multi-year growth (30–60%+).

In my current role, I lead commercial growth strategy across on-premise, luxury retail, and key-chain channels, using channel execution plans, KPI analysis, and distributor alignment to accelerate depletion. Previously, as Director of Sales & Marketing (USA & Canada), I built and led a national sales organization across U.S. and Canada, architecting route-to-market strategies that increased wholesale revenue by 50% and scaling a hospitality division to 83% revenue growth. I bring a disciplined approach to pricing and incentive design, forecasting and KPI governance, and distributor/broker network leadership—always focused on measurable performance and long-term brand growth.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

Southern Glazer’s Wine & Spirits

Jan 2024 - Present (2 years 4 months)

Led commercial growth strategy across on-premise, luxury retail, and key-chain channels within a complex distributor framework, delivering FY24 +38%, FY25 +32%, FY26 +29%, and current performance of +57% MTD and +42% R3 (YoY). Architected channel execution plans, influenced executive buyers on portfolio positioning and pricing, and drove depletion acceleration through KPI analysis and distributor

Channel Development Distributor Alignment Pricing Strategy Business Development

Director of Sales & Marketing

Divergent Vine LLC

Jan 2018 - Jan 2023 (5 years)

Built and led a national sales organization across the U.S. and Canada (6 brokers, 8 wholesale teams), increasing wholesale revenue by 50% through domestic and international route-to-market architecture. Designed pricing ladders and trade incentive frameworks, and scaled the hospitality division to 83% revenue growth via structured programming and margin optimization.

Sales Leadership Routes To Market Forecasting Commercial Strategy

State Manager

Grandes Places Selections / Grand Cru Selections

Jan 2017 - Jan 2018 (1 year)

Managed a California portfolio across 900+ accounts and nine direct reports, delivering 33% depletion growth and 35% revenue growth within 12 months. Expanded key retail approvals by 50% and realigned distributor incentives and portfolio focus to optimize channel performance.

Territory Management Portfolio Strategy Sales Team Leadership

Regional Manager

Jackson Family Wines

Jan 2015 - Jan 2017 (2 years)

Oversaw six-state West Coast commercial strategy and distributor performance, increasing depletions by 66% within one fiscal year. Developed regional GTM strategies and distributor education frameworks to accelerate portfolio penetration.

Regional Strategy Sales Enablement Account Strategy

Regional Manager / District Manager

Regal Wine Company

Jan 2012 - Jan 2015 (3 years)

Managed a $6M+ territory with 1,200+ accounts, a 2,000-SKU portfolio, and nine salespeople. Doubled territory revenue from $3M to $6M in under three years while building and mentoring a top-performing district team, developing award-winning sales leaders.

Team Management Sales Coaching Account Management