Jesse Santana
@jessesantana
Product leader at Walmart, Allstate, and GOB who commercialized Collective and optimized Spark Driver’s performance product.
United StatesWhat I'm looking for
At Walmart, I shaped the driver performance product on the Spark Driver Platform, identifying nine capabilities that saved $1.3M in operational costs. I also provided product advisory for Prop 22, resulting in a single-tap labor tracker experience.
At Allstate, I was part of the founding team that launched Collective, a gig-economy marketplace, and led early research, prototyping, and rollout. The product grew to $2.2M ARR, while marketplace claims jobs increased from 200 to more than 10,000 per month.
As co-founder of Roog, I helped create a social-commerce storefront app for small businesses and grew it to more than 400 shopper downloads. We launched an iOS seller beta and secured seed financing from private angel investors, Texas Venture Labs, and Google social startup fund.
Most recently, at Godfather of Bodybuilding (GOB) E-commerce, I led strategy, product, and operating transformation across a fitness and e-commerce business. I built its product and growth roadmap, used AI-enabled tools to support operations, and helped reduce annualized overhead by approximately $170K.
Experience
Work history, roles, and key accomplishments
Head of Strategy & Product
Godfather of Bodybuilding (GOB) E-commerce
Jan 2025 - Dec 2026 (1 year 11 months)
Led strategy, product, and operating transformation for a B2C fitness/e-commerce ecosystem, partnering with founder Charles Glass to establish long-range business and product strategy. Streamlined organization from 10 to 3 core leaders, generating approximately $170K in annualized overhead savings within 30 days.
Independent Consulting
Career Sabbatical
Jan 2022 - Dec 2026 (4 years 11 months)
Took a planned career sabbatical following senior product and innovation leadership roles, focusing on family priorities, selective startup advisory work, entrepreneurship, and community leadership. Continued developing product strategy, AI-enabled operations, and go-to-market expertise through independent projects and advisory engagements.
Led strategic product innovations for Walmart's last mile delivery labor force fleet, identifying 9 key capabilities that saved $1.3M in operational costs. Led deep discovery on pain points across multi-team journeys, mechanizing new bar-raiser activities adopted by the entire Driver Experience product group.
Co-founded and launched Allstate's newest business venture Collective, a gig economy marketplace product, growing it to a multi-million-dollar product ($2.2M ARR) across 6 markets. Led mobile product team for Virtual Assist contact center product, shipping across code bases using agile/XP framework.
Co-Founder
Roog, Inc.
Jan 2018 - Dec 2020 (2 years 11 months)
Co-founded mobile social commerce digital storefront app for SMB, growing product traction from 0 to 400+ shopper downloads and 0 to ~4K+ searches per month. Procured $60 thousand in seed financing from private angel investors, Texas Venture Labs, and Google social startup fund.
Senior Program Manager
Murphy Oil USA
Jan 2016 - Dec 2017 (1 year 11 months)
Designed and implemented a newly structured program governance model for a CEO sponsored program, resulting in a $15M cost savings forecast. Translated strategic intent of retail operations senior leadership into a single operational program structure, reducing project resource overhead by 50%.
Project Program Manager
DLS Consulting Services
Jan 2014 - Dec 2016 (2 years 11 months)
Enhanced cloud based PPM tool deployment strategy, leading a gap assessment and renegotiating supplier contract resulting in cost savings of nearly $50K. Launched a startup PMO from scratch, creating new hiring practices and a unified project management methodology.
Manager - Restaurant Operations Innovation
Jan 2012 - Dec 2014 (2 years 11 months)
Managed a high-performing team of product leads responsible for scoping, evaluating, and deploying restaurant guest/crew innovations impacting 800+ units and 20K+ employees. Launched ROW, a mobile kiosk product for crew, ensuring $3M capital cost savings.
Launched new 'test and learn' team to source and vet new vendors, guiding lean experiments for Fed's cash product innovation portfolio. Led $4M contract bidding program for strategic engineering staff augmentation, crafting RFP/SOW/vendor capability analysis and awarding 3 contracts.
Designed web-services sequencing diagram, use cases, and page specifications for a 2-way SMS bill pay solution 'USAA Bill Pay' trafficked by millions of users. Crafted claims journey maps to automate and digitize the customer's automobile claims task and claims status online.
Education
Degrees, certifications, and relevant coursework
The University of Texas at Austin
Master of Science, Technology Commercialization
Master of Science in Technology Commercialization with a focus on entrepreneurship, new venture creation, and product development.
Our Lady of the Lake University
Master of Business Administration, Management
Master of Business Administration in Management.
The University of Texas at San Antonio
Bachelor of Arts, Digital Communications
Bachelor of Arts in Digital Communications with a focus on telecom, new media, and technology.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
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