At Theory, I developed and executed women’s apparel, accessories, and footwear product lines, surpassing sales projections and customer expectations. I also crafted profitable assortments around SKU optimization, differentiation, pricing, and cost targets.
I worked with engineering to enhance a comprehensive reporting system, improving efficiency by over 40%. I coordinated seasonal launches involving over 2,000 SKUs and advanced sustainability initiatives that improved efficiency by 20%.
As an Independent Consultant, I implemented data-driven improvements to product pages and assortments, reducing cart abandonment by 40% and improving customer retention. At Bomb Petite, I co-founded a startup that generated 7,000 organic visitors a week and reached page one of Google search for “petite fashion.”
At AllSaints, I led the strategic development and launch of a women’s leather bag collection. Earlier, at Burberry, I worked on the Runway to Reality initiative and used business intelligence insights to optimize sales strategy.
Indonesia
United Kingdom