Open to opportunities

Kristin Medina

@kristinmedina

Data-driven Merchandising professional using analytics and cross-functional partnerships to grow sales, forecast demand, and optimize inventory.

United States

Message

What I'm looking for

I’m looking for a merchandising/buying role where I can use analytics, competitive insights, and cross-functional collaboration to shape assortment strategy, forecast demand, and optimize inventory—while delivering measurable sales and customer impact.

I’m a data-driven merchandising and planning professional with 5 years of experience supporting assortment strategy, inventory optimization, sales analysis, and product lifecycle management across retail and e-commerce. I use performance metrics, competitive insights, and customer trends to inform buying decisions, forecast demand, and spot growth opportunities.

At Full Beauty Brands, I helped drive a 20% increase in category sales within six months by developing and executing data-informed assortment and pricing strategies. I led weekly competitive market analysis, built performance reporting tools to surface sales drivers and inventory risks, and delivered product recommendations that influenced buy quantities and markdown strategy.

I also bring strong cross-functional partnership—working closely with Planning, Sourcing, Creative, E-Commerce, and Technical Design teams to align seasonal strategies and ensure seamless execution. Outside of corporate roles, I’ve founded and run a local service business, strengthening my client relationship management, operational discipline, and collaborative approach to solving complex challenges.

Experience

Work history, roles, and key accomplishments

Current

CEO & Founder

Current

Kristin’s Pawsitive Adventures

Nov 2024 - Present (1 year 8 months)

Built and operates a local dog walking business, managing service delivery, client relationships, scheduling, and communications. Serves 13 recurring clients and maintains a strong reputation supported by client testimonials.

Client Relationship Management Scheduling Customer Service Business Operations

Assistant Merchandiser II

Full Beauty Brands

Apr 2022 - Jul 2024 (2 years 3 months)

Developed and executed data-informed assortment and pricing strategies that increased category sales by 20% in six months for Knit Bottoms. Led weekly competitive market analysis, created performance reporting tools, and delivered product recommendations that influenced buy quantities and markdown strategies.

Assortment Planning Pricing Strategy Market Analysis Competitive Research Sales Analysis performance reporting Markdown Strategy Forecasting And Planning Cross Functional Collaboration Tableau Jira PLM Systems

Assistant Merchandiser I

Full Beauty Brands

Nov 2019 - Mar 2022 (2 years 4 months)

Supported merchandising strategy for the Footwear category across catalog and e-commerce platforms by using KPIs and historical performance data to inform buying decisions. Conducted competitive market research and partnered cross-functionally to support timely, accurate concept-to-launch execution.

Assortment Planning Sales Analysis KPI Reporting Competitive Research Cross Functional Collaboration

Sales Associate

Kate Spade

Aug 2017 - Aug 2019 (2 years)

Provided exceptional client experiences using personalized selling and in-depth product knowledge to exceed daily and weekly sales targets. Supported visual merchandising by implementing seasonal floor sets highlighting top sellers and new arrivals.

Client Relationship Management Customer Service Retail Sales Visual Merchandising

Production Intern

Veronica Beard

May 2019 - Jun 2019 (1 month)

Supported the production team during market season by prepping and tracking samples, assisting with vendor visits, and ensuring timely delivery of final garments. Performed quality control checks and maintained detailed production timelines and inventory tracking for market readiness.

Sample Tracking Quality Control Vendor Management

Wholesale Intern

Apropo Showroom

Jan 2019 - May 2019 (4 months)

Supported the sales team during market season by preparing showroom displays and curating product collections for buyer appointments. Assisted with account activity including order tracking and product availability, and helped maintain showroom organization and inventory accuracy.

Order Tracking Inventory Accuracy B2B Sales Support Quality Control