Looking for a job

Camila Canaveral

@camilacanaveral

E-commerce specialist with digital design and merchandise background. I help build brands and products people want to shop, online and off.

United States

Message

I'm an e-commerce and digital design specialist with over 6+ years of experience in the tech and fashion industry.

What I do

Build, manage, and optimize websites and Shopify stores, including product pages, collections, and checkout flow, to improve conversion and reduce cart abandonment
Design websites and apps end to end, using A/B and usability testing to improve user experience
Manage product catalogs and digital merchandising, from assortment planning to product content
Research trends and competitors to keep products and brands current
Create design systems and brand assets so every touchpoint feels cohesive

Tools: Shopify, Figma, Adobe Photoshop & Illustrator, Canva, Flex PLM, Salesforce, Notion, Jira, Excel, AI (Claude/ChatGPT)

Looking for: Remote roles in e-commerce and digital merchandising

Experience

Work history, roles, and key accomplishments

Current

E-Commerce & Website Manager

Current

Freelance

Nov 2024 - Present (1 year 11 months)

Built and managed a Shopify apparel e-commerce site for a lifestyle brand, owning design, product setup, and collection merchandising. Doubled direct online bookings for two short-term rental businesses by optimizing website content and pricing.

Shopify Ecommerce Product Management Design Systems Content Publishing Workflows User Flows Checkout Optimization

Product Design Consultant

Indigo Slate & Ventura Travel

Jan 2023 - Oct 2024 (1 year 9 months)

Designed end-to-end digital experiences for clients in travel, supply chain, and technology, from wireframes to final UI. Ran A/B and usability testing to optimize navigation and conversion paths.

UI UX Wireframing Prototyping A B Testing Usability Testing Digital Merchandising Cross Functional Collaboration

Associate Product Developer, Accessories & Lingerie

Victoria's Secret

Feb 2019 - Aug 2021 (2 years 6 months)

Managed full product assortment for 200+ seasonal products across e-commerce and in-store channels. Coordinated with international vendors on inventory, specifications, costing, and production timelines.

Product Assortment vendor negotiation PLM Technical Documentation Trend Research Competitive Analysis

Merchandise Assistant, Apparel

Footlocker Inc.

Apr 2017 - Jun 2018 (1 year 2 months)

Supported seasonal assortment planning and product merchandising across online and in-store channels. Conducted competitor and trend research to inform buying decisions and assisted buyers with product selection.

Assortment Planning Merchandising Competitor Research Trend Analysis Reporting