Kasey Jennings
@kaseyjennings
E-commerce merchandiser blending trend forecasting, data analytics, and buying to grow fashion revenue.
United StatesWhat I'm looking for
I am a results-driven e-commerce merchandiser and buying specialist with 6+ years of experience driving digital retail growth through assortment strategy, product curation, and data-driven storytelling. I have a proven record of increasing category revenue and site engagement by leveraging SEO merchandising, AI-curated assortments, and cross-channel campaigns.
My background spans assortment optimization, retail math and OTB analysis, visual storytelling, and collaborative work with data science and product teams to refine recommendation algorithms. I combine creativity and analytics to launch seasonal campaigns, introduce emerging brands, and shape compelling customer journeys in women's fashion e-commerce.
Experience
Work history, roles, and key accomplishments
E-Commerce Merchandiser
Curated For You
Apr 2024 - Aug 2025 (1 year 4 months)
Executed seasonal site-merchandising strategies supporting $1.6M weekly digital revenue, increased site traffic 88% via SEO-optimized collections, and led campaigns (e.g., Homecoming 2025) that drove $445K weekly revenue (+37% WoW).
Completed a rotational program in merchandising analytics, assortment planning, and retail operations; ranked among top national trainees and received a management placement offer.
Retail Coordinator
Liverpool
Jul 2023 - Oct 2023 (3 months)
Directed visual merchandising and client engagement for national pop-up events, strengthened retail partnerships, and reported sell-through trends to inform assortment planning.
Retail Stylist
Free People
Apr 2021 - Jan 2023 (1 year 9 months)
Delivered personalized styling using data-driven client profiles to increase repeat visits and executed in-store visual displays aligned with seasonal directives.
Assistant Buyer & Marketing Specialist
Style Me Boutique
Jan 2021 - Dec 2022 (1 year 11 months)
Supported end-to-end buying cycle with vendor negotiations and SKU planning, introduced 20+ brands expanding assortment, and led digital campaigns that improved sell-through and online engagement.
Surpassed monthly sales goals through tailored client recommendations and designed fine-jewelry displays to support high-margin sales while maintaining operational excellence.
Education
Degrees, certifications, and relevant coursework
Washington State University
Bachelor of Arts, Apparel Merchandising
2019 - 2023
Grade: Magna Cum Laude
Activities and societies: Professional training in Retail Operations Management, Styling & Visual Merchandising, and Performance Analysis.
Completed a Bachelor of Arts in Apparel Merchandising with a minor in Digital Technology, graduating Magna Cum Laude.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Interested in hiring Kasey?
You can contact Kasey and 90k+ other talented remote workers on Himalayas.
Message KaseyFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
