Open to opportunities

Kasey Jennings

@kaseyjennings

Message

E-commerce merchandiser blending trend forecasting, data analytics, and buying to grow fashion revenue.

United States

Message

What I'm looking for

I seek an e-commerce role where I can drive assortment strategy, use data/AI to boost conversion, collaborate cross-functionally, and grow into broader merchandising leadership.

I am a results-driven e-commerce merchandiser and buying specialist with 6+ years of experience driving digital retail growth through assortment strategy, product curation, and data-driven storytelling. I have a proven record of increasing category revenue and site engagement by leveraging SEO merchandising, AI-curated assortments, and cross-channel campaigns.

My background spans assortment optimization, retail math and OTB analysis, visual storytelling, and collaborative work with data science and product teams to refine recommendation algorithms. I combine creativity and analytics to launch seasonal campaigns, introduce emerging brands, and shape compelling customer journeys in women's fashion e-commerce.

Experience

Work history, roles, and key accomplishments

E-Commerce Merchandiser

Curated For You

Apr 2024 - Aug 2025 (1 year 4 months)

Executed seasonal site-merchandising strategies supporting $1.6M weekly digital revenue, increased site traffic 88% via SEO-optimized collections, and led campaigns (e.g., Homecoming 2025) that drove $445K weekly revenue (+37% WoW).

SEO Merchandising Campaign Management Analytics Landing Page Optimization

Retail Leadership Trainee

Nordstrom

Jan 2024 - Mar 2024 (2 months)

Completed a rotational program in merchandising analytics, assortment planning, and retail operations; ranked among top national trainees and received a management placement offer.

Assortment Planning Retail Math Operations Management

Retail Coordinator

Liverpool

Jul 2023 - Oct 2023 (3 months)

Directed visual merchandising and client engagement for national pop-up events, strengthened retail partnerships, and reported sell-through trends to inform assortment planning.

Visual Merchandising Event Coordination Training Reporting

Retail Stylist

Free People

Apr 2021 - Jan 2023 (1 year 9 months)

Delivered personalized styling using data-driven client profiles to increase repeat visits and executed in-store visual displays aligned with seasonal directives.

Visual Merchandising Customer Retention Sales Data Driven

Assistant Buyer & Marketing Specialist

Style Me Boutique

Jan 2021 - Dec 2022 (1 year 11 months)

Supported end-to-end buying cycle with vendor negotiations and SKU planning, introduced 20+ brands expanding assortment, and led digital campaigns that improved sell-through and online engagement.

Digital Marketing Content Creation Assortment Expansion

Retail Sales Associate

Nordstrom

Apr 2019 - Aug 2019 (4 months)

Surpassed monthly sales goals through tailored client recommendations and designed fine-jewelry displays to support high-margin sales while maintaining operational excellence.

Sales Clienteling Display Customer Service Merchandising