Alana Yee

I’m a passionate fashion & beauty marketing and brand strategy professional, built on hands-on styling, social media management, and visual merchandising. I bring a creative, detail-forward approach to enhancing brand presence through trend analysis and consumer engagement.

As a Stylist Supervisor & Marketing Lead at Reformation, I oversee daily retail operations and lead a team while driving brand marketing initiatives through personalized styling, clienteling, and visual merchandising. I use sales conversion analysis and customer trend insights to support merchandising strategy and maintain elevated floor and window displays aligned with brand identity and sustainability values, while also creating short-form content for brand communications.

Earlier roles strengthened my client experience and product storytelling. At The Taste Boutique and Neiman Marcus, I supported personalized wardrobe recommendations, created lookbooks, managed one-on-one appointments, and handled high-value transactions—while coordinating tailoring requests to ensure client satisfaction.

I also expand my impact through content and e-commerce growth. As a Content Creator for Her Campus Media, I led social media strategy and content creation—growing Instagram following by 30% and increasing engagement by 25%—and executed influencer and email marketing that improved open and click-through rates. As an E-Commerce Marketing Specialist, I managed SEO, email marketing, and paid ad campaigns, analyzing sales data and customer behavior to optimize product assortment and merchandising, and to drive in-store promotions.