Jennifer Barron

Recruit and manage a high-performing team of 6+ PMs as a player-coach owning end-to-end growth strategy across customer acquisition, pricing/packaging, merchandising, monetization, and churn reduction. Pioneered AI-native product development workflows, deploying LLM-driven personalization that generated a +9% lift in conversion rate.

Led cross-functional product growth team driving 18% of all new subscriber acquisition for the flagship consumer-facing AI subscription tier. Architected product-led growth strategy and discovery infrastructure, leading testing and deployment of seamless upsell funnels and landing experiences reaching 200M+ global users.

Owned growth and acquisition strategy for a high-touch DTC marketplace, lifting user activation by +7% through quantitative behavioral segmentation and pricing elasticity experimentation. Redesigned web and logged-in activation journeys to optimize discoverability of core service offerings, driving significant increases in MAU and customer lifetime value.

Led growth product initiatives across landing page architecture, design-catalog onboarding, and pricing funnels, generating a +17% lift in qualified contract conversion. Spearheaded strategic channel-partner acquisition integrations, notably with Home Depot, building scalable APIs and structured catalog data feeds.

Managed and recruited a growth PM team focused on driving high-intent customer acquisition, inventory discovery, repeat purchase, and conversion across a massive vehicle catalog. Scaled organic and partner listing channel integrations through structured data feeds and faceted search optimization, driving +9% of total retail sales volume.

Owned ecommerce growth strategy and replatforming, optimizing Core Web Vitals, site speed, and structured product data to drive a >2x increase in purchase conversion by month 2. Established a culture of continuous A/B testing across merchandising, landing pages, and checkout, increasing Average Order Value and customer acquisition efficiency.

Engineered product-led sales acquisition pipeline and launched redesigned self-service onboarding funnels for developer and enterprise products. Led research and strategy for an Integrations Ecosystem projected to generate a 15% ARR lift via cross-sell discoverability.

Senior Product Manager at ROKO Labs.

Consultant focused on innovation and growth at Vivaldi Partners.

Activities and societies: Zell Fellowship Recipient; President, Kellogg Entrepreneurs Organization; Venture Competition Winner (3x)

MBA and MS in Design Innovation from Kellogg School of Management, Northwestern University from 2016 to 2018.

BA in Economic Policy with a minor in Art History from New York University from 2010 to 2013.