Zahra Hassan
@zahrahassan1
I build consumer growth and marketplace products that improve conversion, retention, and repeat purchases.
United StatesWhat I'm looking for
I've led consumer growth and marketplace products at The Giving Movement, where I owned the web and mobile product roadmap and launched the brand's first native iOS and Android apps. Those launches increased repeat purchase frequency by 16%.
I use funnel analytics, cohort analysis, customer research, and experimentation to turn lifecycle friction into measurable outcomes. At The Giving Movement, I shipped a funnel redesign that lifted conversion from 9% to 14%, and deployed behavioral personalization that grew the loyalist segment by 12%.
Across Tradeling, Eat App, and Sippy, I've built onboarding, CRM, self-service, RFQ, and discovery experiences for B2B SaaS and two-sided marketplaces. I'm energized by 0-to-1 launches and iterative optimization that improves activation, engagement, retention, and customer value.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
The Giving Movement
Jan 2023 - Jun 2025 (2 years 5 months)
Owned product vision, strategy, and roadmap for consumer-facing web and mobile experiences, leading end-to-end launches of native iOS and Android apps. Drove funnel optimization and AI/ML-driven personalization, increasing repeat purchase frequency by 16% and lifting conversion from 9% to 14%.
Product Manager
The Giving Movement
Jan 2022 - Dec 2022 (11 months)
Led multi-channel CRM strategy and A/B experimentation framework, personalizing lifecycle and discovery journeys. Increased repeat order rate by 12% and improved CAC:LTV ratio from 1:1.2 to 1:3 across key markets.
Product Manager
Tradeling
Dec 2021 - Dec 2022 (1 year)
Owned quarterly roadmap for a partner-facing marketplace platform, delivering catalog management, self-service tooling, and order workflows. Reduced seller churn by 8% and support tickets by 12% through improved onboarding flows.
Product Manager
Eat App
Dec 2019 - Dec 2021 (2 years)
Built and owned A/B experimentation pipeline, improving engagement with key features by 25%. Designed and launched self-serve onboarding and activation journeys, increasing inbound conversion by 23% and contributing to 10% subscription growth.
Associate Product Manager
Sippy
Dec 2018 - Dec 2019 (1 year)
Launched two-sided marketplace MVP, resolving performance bottlenecks and refining discovery UX. Increased session completion by 4% QoQ and repeat visits by 15% among core users.
Education
Degrees, certifications, and relevant coursework
University of Washington Foster School of Business
Global Executive Master of Business Administration (MBA), Business Administration
Activities and societies: Consulting Project: Microsoft Copilot; Consulting Project: Allen Institute for AI (Ai2)
Pursuing a Global Executive MBA with STEM designation, including consulting projects with Microsoft Copilot and the Allen Institute for AI.
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering, Electronics and Communication
Completed a Bachelor of Engineering in Electronics and Communication.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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