Adam Cohen
@adamcohen
Senior Product Manager driving growth through innovative solutions.
What I'm looking for
I am an accomplished Senior Product Manager with a proven track record of driving significant growth and innovation in various sectors. Currently, I lead consumer monetization efforts at Cars.com, where I successfully revamped the finance UX, resulting in a 9x increase in offer views and a 45% increase in funded loans. My ability to leverage data and technology has been instrumental in securing partnerships that deliver substantial revenue growth, including a projected $15 million from a recent collaboration with Root Insurance.
Previously, I held senior roles at Thirty Madison and Capsule, where I focused on enhancing user experience and conversion rates through strategic product development. My initiatives have consistently led to double-digit growth in key performance metrics, showcasing my commitment to improving customer journeys and operational efficiency. I thrive in cross-functional environments and am passionate about utilizing innovative technologies, such as Large Language Models, to streamline processes and enhance product offerings.
Experience
Work history, roles, and key accomplishments
Senior Product Manager 2
Cars Commerce
Sep 2023 - Present (1 year 9 months)
Drove a 9x increase in offer views and a ~45% increase in funded loans by revamping the finance UX. Led a cross-functional online car buying experience pilot across 30 dealers, resulting in double-digit growth in lead to sale conversion. Secured a partnership with Root Insurance estimated to deliver ~$15m in incremental revenue.
Sr. Growth Product Manager
Thirty Madison
Aug 2023 - Sep 2023 (1 month)
Drove a 20% increase in order conversion by personalizing the onboarding funnel. Introduced payment flexibility and specialized discounts, resulting in an 8% increase in order conversion. Developed a long-term conversion strategy focused on patient expectations.
Sr. Growth & Internal Operations Product Manager
Capsule
Nov 2021 - Jun 2023 (1 year 7 months)
Integrated a Large Language Model to automate prescription instructions, improving gross margin by 10%. Deployed a mobile product connecting doctors to pharmacists, achieving a 300% increase in doctor channel conversion.
Consumer Product Manager
Revel Systems
Nov 2019 - Nov 2021 (2 years)
Led a team to drive sales growth across consumer products including online ordering and loyalty. Developed a mobile ordering product expected to increase revenue by 12% and improved integration development speed by 60%.
Product Manager
Owners.com
Nov 2017 - Nov 2019 (2 years)
Owned the roadmap for the Agent App and CRM, leading to a 15% increase in tour volume. Improved online lead to tour conversion rate by 38% through enhanced tools for agents.
Growth Manager
Owners.com
Apr 2017 - Nov 2017 (7 months)
Led a team of marketing analysts to enhance recruiting performance, decreasing cost per hire by 40% and increasing hire velocity by 18% through content marketing campaigns and BI development.
Management Consultant
Mu Sigma
Jul 2015 - Apr 2017 (1 year 9 months)
Led a team to improve assortment and pricing strategy for Home Depot, developing algorithms that increased sales by 9% and gross revenue by 180% for affected SKUs.
Education
Degrees, certifications, and relevant coursework
Rutgers University
Bachelor's Degree, General Studies
2011 - 2015
Availability
Location
Authorized to work in
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