Open to opportunities

Lorrae Bradbury

@lorraebradbury

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I build and scale digital products, commerce ecosystems, and growth infrastructure.

United States

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What I'm looking for

I'm looking to lead product, operations, and GTM strategy for digital products or commerce ecosystems where I can identify market white space, build scalable acquisition and lifecycle infrastructure, and improve conversion, retention, and revenue.

I've built and scaled digital commerce, media, and customer acquisition ecosystems at Girl Problems Media, Higher Self Yoga, PURE App, and SGP Network. My work spans 0→1 product launches, product-market fit, GTM strategy, conversion optimization, lifecycle automation, and operational scale.

At Higher Self Yoga, I led product vision and GTM for a $2.9M digital ecosystem, increasing conversion 180%, AOV 45%, LTV 52%, repeat purchases 38%, and organic traffic 276%. At Girl Problems Media, I built automated CRM and partnership infrastructure supporting $200K+ in annual revenue and led product, editorial, and growth operations for a 15-person distributed team.

I'm drawn to market white space and turn consumer insight, behavioral data, and competitive research into products and systems that improve acquisition, retention, and lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder, Head Product & Operations

Current

Girl Problems Media

May 2020 - Present (6 years 3 months)

Designed and launched a multi-product digital commerce ecosystem, driving 0→1 market entry and end-to-end user acquisition. Scaled customer acquisition and LTV with UX optimized onboarding flows, conversion funnels, and lifecycle marketing.

Product Strategy GTM Strategy Ecommerce Shopify Subscription Management Digital Products Courses User Acquisition Lifecycle Marketing Behavioral Analytics Segmentation A B Testing CRM Automation SEO Content Strategy Sprint Planning Resource Allocation Team Leadership

Principal Product Strategist (Consultant)

Arya FYI

Jan 2022 - Oct 2024 (2 years 9 months)

Conducted competitive analysis across 25+ product categories for an intimacy subscription platform, identifying market white space and growth vectors to drive expansion. Designed 70+ new product concepts with end-to-end UX flows, structuring multi-step user journeys optimized for customer engagement, retention, and lifetime value.

Competitive Analysis Market Research Product Strategy Growth Strategy Design Concepts User Journeys Retention

Senior Director of Product & GTM Strategy

Higher Self Yoga

Oct 2018 - Apr 2020 (1 year 6 months)

Directed end-to-end product vision, digital operations, and GTM strategy for a $2.9M digital ecosystem, owning monetization across subscriptions, courses, 1:1 coaching, and content platforms. Increased conversion rates 180% and Average Order Value (AOV) 45% by redesigning UX architecture and optimizing funnels.

Product Strategy GTM Strategy Monetization Subscriptions Courses Coaching Content Platforms Conversion Rate Optimization A B Testing Lifecycle Marketing Customer Segmentation SEO Editorial Content Team Leadership Agile Sprint Planning

Founder, Head of Product & Operations

SGP Network

Jul 2011 - Feb 2020 (8 years 7 months)

Built a digital media ecosystem from concept to 450K+ followers and 7M+ annual pageviews with $0 ad spend, developing strategic positioning, multi-channel distribution, and SEO strategy. Developed CRM infrastructure and partnership pipeline that processed 1,000+ annual leads and 250+ brand deals.

Digital Media Content Strategy SEO Lead Generation B2B Sales Editorial Operations Content Production Distribution Compliance Risk Mitigation Team Leadership SOPs

Director of Product Strategy & Growth

PURE App

Nov 2015 - Mar 2017 (1 year 4 months)

Developed and led U.S. market expansion strategy for a European app, advising executive leadership on positioning, product-market fit, localized acquisition, and market entry strategy. Increased quarterly user sign-ups 240% and activation rates 65% through UX optimized onboarding and segmented lifecycle marketing.

Market Expansion Product Strategy Product Market Fit Localized Acquisition Positioning Onboarding Lifecycle Marketing Segmentation Cultural Adaptation Moderation Brand Partnerships Field Marketing PR

Director of Partnerships (Contract)

Good Clean Love

Mar 2015 - Oct 2015 (7 months)

Created and executed scalable partner acquisition initiative targeting 600+ wellness brands and press partners, achieving a 16% conversion rate and securing 100+ strategic partnerships. Built CRM infrastructure, ROI tracking frameworks, brand positioning guidelines, and an SEO-optimized asset library.

Partner Acquisition B2B Outreach ROI Tracking Positioning SEO

Senior Product Launch Manager

Booty Parlor

Jul 2014 - Mar 2015 (8 months)

Led end-to-end GTM execution for a comprehensive brand relaunch, digital workshop suite, and product expansion, directing brand positioning, UX optimization, and conversion strategy. Drove 120% audience growth and 300%+ brand reach in 6 months by engineering organic growth campaigns, automated marketing, and high-profile partnerships.

GTM Strategy Relaunches Product Growth Brand and Product Positioning UX Optimization Organic Growth Partnerships