Jemima Orlandi

Responsible for ideating, defining, and launching new product features, capabilities, and content that serve the needs of our customers.
Leveraging a deep comprehension of buyer personas to ensure client activation, engagement and seamless product adoption.
Instrumental in creative direction to level up content strategy and influence conversion metrics.

Transitioned post-merger (acquisition of ServicePro) to marketing-oriented role, leading a team of 7 designers, copywriters and developers, supporting 2 brands, and retaining the same responsibilities as the previous position while taking on the following added tasks:
Added Responsibilities to previous position as Director of Digital Publishing:
* Ensure team cohesiveness post-merge
* Create, book

Brand identity, cohesiveness, and activation across customer-facing docs/sites/platforms, and ensuring updated content on all new features accessible to client base
* Driving product adoption via creation of upsell content and product marketing
* Expanding customer revenue growth via a branding product, full life cycle of product creation in 2018, key to resulting in upwards of 1,000,000.00 USD

Managed a team specialized in content creation for existing customers, content for annual client conference, as well as marketing design. Formats: video, graphics, bite- and full-sized guides.
* Branding, content and conceptual architect for marketing-oriented media
* Content creation and maintenance of corporate training platform
* WordPress maintenance
* UI/UX Design Director
* User Guides

* Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
* Introduced higher standards for customer service and increased efficiency by streamlining operations.
* Created sales opportunities in new territories, including Brazil
* Followed through with client requests to resolve problems.
* Monitored customer service

* Broke down and evaluated user problems, using personal expertise and probing questions.
* Assisted customers with product selection based on stated needs, proposed use and budget.
* Compiled and accurately entered data for each customer encounter to record in system.

* Developed relationships with clients and potential clients to improve business growth.
* Responsible for sourcing clients and generating sales pipeline in the territory of MERCOSUL.
* Increased corporate recurring revenue by 30% and reopened new sales territory.

Responsible for:
* Coordinating class schedules for optimum usage of resources/time management
* Ensuring extracurricular activities were engaging and relevant.
* Supervised work of contracted employees to keep on task for timely completion.