Marcela Noali

Digital content strategist with expertise in media planning and production of advanced SEO content. Managed over 300 projects across various market niches, focusing on B2B and B2C marketing.

Responsible for developing and managing SEO strategies for brand awareness, UX writing, market research, and project management. Focused on enhancing the visibility of key applications and managing OKRs in the Brazilian market.

Developed and managed B2C campaigns across multiple channels, implemented a new CRM tool, and tracked OKRs using Google Analytics 4. Focused on acquisition, activation, and retention strategies.

Created and consolidated the B2B CRM area, focusing on acquisition, activation, and retention strategies. Developed campaigns and managed stakeholder relationships while tracking OKRs.

Corporate copywriter for digital marketing and SEO projects, producing articles and content for Vivo Empresas. Focused on delivering high-quality written content on a regular basis.

Developed CRM and employer brand campaigns, focusing on customer experience and process optimization. Managed content production across multiple channels and tracked OKRs.

Consolidated processes related to Organizational Human Development, focusing on employee experience and supplier onboarding. Utilized People Analytics and Business Intelligence tools.

Facilitated corporate communication and humanized communication training sessions, focusing on improving communication skills within the organization.

Consolidated processes related to Organizational Human Development, focusing on employee experience and training implementation. Built dashboards and designed processes.

Produced content for various media, managed press relations, and supported event production, gaining experience in communication and public relations.

Managed reception duties, welcoming employees and clients, scheduling meetings, and managing inventories to ensure smooth operations.

Managed a small team and oversaw operations, focusing on service quality and supplier relationships to ensure business success.

Produced guidelines for reports and assisted in live broadcasts, gaining hands-on experience in journalism and media production.

Assisted in the production of a television program and contributed articles for a print magazine, gaining valuable experience in media production.

Supported the distribution of information and assisted media professionals, enhancing communication skills and teamwork in a diverse environment.

Responsible for the layout of a printed newspaper and supported undergraduate students in their journalistic endeavors.

Pursuing a Master's degree in Omnichannel Retail Intelligence and Management, focusing on advanced marketing strategies and retail management.

Currently pursuing an undergraduate degree in Administration, focusing on business management and organizational development.

Completed a course in Strategic Leadership and Management, enhancing skills in leadership and organizational strategy.

Completed a course in Human Resource Management, focusing on effective HR practices for people management.

Completed a degree in Social Communication with a major in Journalism, which solidified my passion for marketing and communication.