Looking for a job

jay soni

@jaysoni1

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I build defensible luxury brands and full-funnel D2C growth systems that convert and scale.

India

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What I'm looking for

I'm looking to own both brand meaning and growth outcomes for premium or D2C businesses, building positioning, measurement and cross-channel systems that make marketing performance sustainable.

At Fanzart, I own positioning, creative direction and full-funnel growth for a luxury brand with 145+ showrooms. I manage Google and Meta spend, SEO/AEO, Shopify, CRM, content and weekly reporting, generating ₹4.5L+ in monthly online orders at roughly 2.5x blended ROAS.

I find funnel leaks before scaling spend—from correcting duplicate GA4 tracking and mobile conversion barriers to rebuilding paid, organic and lifecycle journeys. I’ve also doubled Instagram engagement, added 2,300+ followers, and grown WhatsApp-attributed revenue from ₹1.5L to ₹4L per month.

As an independent consultant, I build premium D2C brands from positioning, naming and identity direction through go-to-market and channel strategy. My work is grounded in consumer psychology, measurable growth outcomes and systems that continue working after the campaign ends.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Associate

Current

Fanzart LLP

Jan 2026 - Present (8 months)

Own brand and full-funnel execution for a luxury brand with 145+ showrooms, including positioning, creative direction, paid media, SEO/AEO, email, CRM, and Shopify. Led performance marketing with ~2.5x blended ROAS and improved conversion tracking and funnel strategy.

Google Ads Meta Ads SEO AEO Screaming Frog Google Tag Manager GA4 Zoho Campaigns Shopify CRO Content Strategy Influencer Marketing B2B Lead Generation Web UX Reporting

Current

Independent Marketing and Branding Consultant

Current

Freelance

Jan 2023 - Present (3 years 8 months)

Build brand systems from zero for luxury and premium D2C brands, including positioning, messaging, identity, and growth strategy. Manage multiple concurrent engagements with measurable revenue and engagement outcomes.

Brand Positioning Messaging Architecture Naming Brand Voice Visual Identity Go To Market Planning Funnel diagnostics Paid and Organic Coordination Content Creation Photography Video Editing

Social Media and Growth Lead

Rotaract Club of Indus University

Jan 2023 - Dec 2026 (3 years 11 months)

Trained social media and cross-functional club teams in content strategy, branding, and event promotion. Grew Instagram from 646 to 1,004 followers and supported events contributing to 8 awards.

Social Media Strategy Content Strategy Branding Event Promotion Photography Videography

Visiting Teacher, English and Social Sciences

Edunova Academy

Jan 2023 - Dec 2025 (2 years 11 months)

Taught English and Social Sciences to 120 students aged 12 to 18, owning curricula from lesson planning through classroom delivery.

Curriculum Development Classroom Instruction Communication Skills

Contract SEO Content Writer

Freelance

Jan 2021 - Dec 2023 (2 years 11 months)

Produced long-form blogs for eCommerce, SaaS, and technology businesses, handling keyword research, on-page SEO, and off-page SEO including backlink acquisition.

SEO SEMrush Ahrefs Keyword Research On Page SEO Off Page SEO Content Writing Backlink acquisition