Open to opportunities

Savitha Sampath

@savithasampath

Senior Manager, Brand Marketing at Great Learning, building AI-powered video workflows and campaigns for India and the US.

India

Message

At Great Learning, I lead the central creative team supporting brand, performance, long-form and video marketing. I’ve built AI-powered workflows for ideation through production and developed a playbook that helped train more than 15 team members.

I’ve conceptualized AI-generated video campaigns for CTV and social platforms across the US and India, and received the Most Valuable Performer award for scaling AI video production and leading creative initiatives.

At Srushty Global Solutions, I built the digital brand presence and developed brand architecture through persona research, value propositions and market segmentation. Content, SEO and inbound marketing initiatives contributed to 10x growth in B2B website traffic.

At Women’s Web, I grew social media reach, followers and engagement by 1000x over three years and delivered campaigns for brands including Accenture and Healthkart Women. Those campaigns received SAIMME 2019 and Social Star 2021 recognition.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager - Brand Marketing

Current

Great Learning

Jul 2025 - Present (1 year 3 months)

Leads the central creative team supporting the entire marketing function, overseeing creative portfolio across brand, performance, long-form and video content. Recognized for driving AI-led marketing initiatives and received the Most Valuable Performer (MVP) Award for scaling AI video production.

Brand Marketing Creative Direction AI Video Generation AI Content Workflows Team Mentoring Performance Creatives AEO Social Strategy Cross Functional Collaboration

Senior Marketing Manager

Srushty Global Solutions

Nov 2023 - Jun 2025 (1 year 7 months)

Built the company's digital brand presence and developed its brand and sub-brand architecture through persona research, value proposition development and market segmentation. Established digital presence across website, blogs, whitepapers and social channels, contributing to 10x growth in B2B website traffic and inbound inquiries.

Brand Strategy Digital Marketing SEO Content Marketing GTM Strategy Inbound Marketing Social Media Marketing Performance Marketing Podcasting Thought Leadership

Head, User Strategy & Engagement

Women's Web

Jan 2019 - Nov 2023 (4 years 10 months)

Developed and executed digital and social campaigns for brands including Accenture and Healthkart Women, winning SAIMME 2019 and Social Star 2021. Grew social media reach, followers and engagement by 1000x over three years through content strategy, campaigns and performance marketing.

Social Media Marketing Content Strategy Campaign Management Performance Marketing Paid Media SEO Event Management B2B Marketing B2C Marketing

Digital Marketing Lead

Beyond Carlton

Sep 2017 - Jan 2019 (1 year 4 months)

Increased organic website traffic by 85% through SEO initiatives. Developed social media campaigns supporting brand awareness, fundraising and CSR initiatives, and created search-friendly website and social content.

SEO Social Media Marketing Content Creation Digital Marketing Fundraising CSR

Freelance SEO & Digital Marketing Projects

Tacitkey, APS Iconic Home, Shenomics, Indilase

Sep 2016 - Jan 2017 (4 months)

Worked on SEO and digital marketing projects for multiple clients, covering technical and on-page SEO, mobile-friendly content optimization, long-form SEO content, local and e-commerce SEO, and social media content and optimization.

SEO On Page SEO Technical SEO Content Optimization Local SEO E commerce SEO Social Media Marketing