Open to opportunities

Utkarsh Upendra

@utkarshupendra

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Growth-focused marketing professional with 8+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive growth and enhance brand value.

I am a growth-focused marketing professional with over 8 years of experience driving profitable, high-ROI outcomes across more than 100 D2C brands. My expertise lies in blending sharp strategic thinking with hands-on execution, specializing in building scalable growth systems and transforming teams to deliver lasting brand value across various channels and customer lifecycles.

Currently, as a Digital Marketing Manager at UniAthena, I successfully took the company to profitability within 18 months by implementing a sustainable marketing framework. I doubled ROI from 3.4X to 6.8X while significantly reducing acquisition costs. My strategic initiatives have led to a 300% increase in organic traffic and improved lead quality by 13%, showcasing my ability to leverage data-driven insights for impactful marketing strategies.

Throughout my career, I have led cross-functional teams and executed successful brand rebranding initiatives, capturing significant market shares on platforms like Amazon. I am passionate about integrating innovative technologies and methodologies to enhance customer experiences and drive growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

UniAthena

May 2023 - Present (3 years 1 month)

As Digital Marketing Manager, I developed a sustainable marketing framework that led to profitability within 18 months. I doubled ROI from 3.4X to 6.8X while reducing acquisition costs by 45%. My efforts included improving lead quality by 13% and growing organic traffic by 300% through strategic website restructuring and AI integration.

Digital Marketing Growth Strategy ROI Optimization Integration Content Strategy Performance Marketing Team Leadership Customer Acquisition

Lead - Marketing

Urban Space

Mar 2022 - May 2023 (1 year 2 months)

I led the marketing strategy that drove 100% YoY brand revenue growth. I successfully scaled over 100 D2C brands through PPC and organic channels, boosting website revenue by 120% YoY and increasing brand revenue on marketplaces by over 75%. I also launched multiple products and established full-funnel marketing strategies.

Marketing Strategy PPC Organic Growth Revenue Product Launch Team Leadership Customer Retention Full Funnel Marketing

Manager - Growth

SLAY Coffee

Dec 2020 - Mar 2022 (1 year 3 months)

I led growth and performance marketing efforts, achieving profitability within the first year with a consistent 4X+ ROI. I defined multi-channel growth strategies and scaled customer reach through new sales pipelines, optimizing performance marketing across various platforms.

Growth Marketing Performance Marketing Multi channel Marketing Customer Acquisition Sales Pipeline ROI Optimization Digital Marketing Data Analysis

Marketing Manager

The Sports School

Apr 2020 - Dec 2020 (8 months)

I drove over 100 admissions during COVID by implementing a digital-first strategy. I managed content strategy across various platforms and launched integrated campaigns to enhance brand visibility and engagement.

Digital Strategy Content Management Campaign Management Social Media Marketing Email Marketing Market Research Community Building PR Strategy

Marketing Manager

TAGG Digital

Mar 2019 - Dec 2019 (9 months)

I led cross-functional product launches with an 80% success rate, managing digital and content operations to drive organic growth and brand authority. My role involved overseeing multi-disciplinary teams and aligning strategies with senior leadership.

Product Launch Digital Marketing Team Management Brand Authority Organic Growth Content Operations SEO Analytics

Senior Associate - Digital Marketing

TAGG Digital

Jul 2018 - Apr 2019 (9 months)

I owned end-to-end digital and social operations, focusing on strategy and execution across multiple platforms. I developed data-driven product strategies to maximize ROI and enhance market presence.

Digital Strategy Social Media Management ROI Product Strategy Market Analysis Content Creation Analytics Consumer Insights Growth Marketing Brand Development

Associate Content Editor

Periscope

Jan 2018 - Jun 2018 (5 months)

I developed innovative and search-friendly product descriptions for various products on major retail platforms, enhancing visibility and engagement.

Content Writing SEO Product Descriptions Creative Writing Market Research Digital Marketing

Content Writer

Evoblaze By Hands

Jan 2018 - Mar 2018 (2 months)

I provided SMM and content creation services for over 40 clients, focusing on enhancing their online presence and engagement through tailored content strategies.

Social Media Marketing Content Creation Client Management Digital Strategy Creative Writing SEO Marketing Strategy Analytics

Education

Degrees, certifications, and relevant coursework

Delhi University

Bachelor of Commerce (Honors), Commerce

2015 - 2018

Completed a Bachelor of Commerce (Honors) program, focusing on various aspects of commerce and business management, which provided a strong foundation for a career in marketing and business development.