Looking for a job

Twisha Das

@twishadas

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I build revenue-driving omnichannel growth systems for global brands.

India

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What I'm looking for

I'm looking to lead measurable growth through scalable marketing systems that connect acquisition, conversion, retention, creative strategy, and analytics across global brands.

At Canva Square, I lead growth strategy and paid media execution for 20+ global brands, driving 3–5x ROAS and improving customer acquisition efficiency.

I've built full-funnel systems spanning acquisition, conversion, retention, lifecycle automation, creative experimentation, and attribution-led budget optimization. Previously at Zimson, I drove 30%+ growth in revenue contribution for premium watch brands through integrated digital and retail marketing.

Across GoGlobally, freelance consulting, and artisan and luxury-brand work, I've delivered growth, stronger engagement, improved retention, and market-focused brand positioning across international markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Specialist

Current

Canva Square

Dec 2023 - Present (2 years 9 months)

Spearheaded growth strategy and paid media execution for 20+ global brands, driving 3–5x ROAS and improving customer acquisition efficiency. Designed and scaled full-funnel marketing systems, increasing conversion rates and reducing CPA.

Growth Strategy Paid Media Meta Ads Google Ads Marketing Analytics Attribution Creative Strategy A B Testing Cross functional Leadership

Marketing Manager

Zimson Private Limited

Mar 2023 - Nov 2023 (8 months)

Directed omnichannel marketing for premium watch brands, driving 30%+ growth in revenue contribution. Led ATL and BTL campaigns, improved ROAS by ~25%, and built lifecycle marketing systems to increase repeat purchases and LTV.

Omni Channel Marketing Meta Ads Google Ads ROAS optimization Lifecycle Marketing Email Marketing WhatsApp Marketing A B Testing Influencer Marketing Analytics

Marketing & Growth Strategist

GoGlobally

Feb 2022 - Mar 2023 (1 year 1 month)

Spearheaded growth strategy and paid acquisition, achieving 10–20% revenue growth. Built and optimized multi-channel marketing funnels, improving lead generation efficiency and conversion performance.

Growth Strategy Paid Acquisition Funnel Optimization Creative Direction Brand Positioning Cross Functional Collaboration

Digital Marketing Consultant

Freelance

May 2021 - Mar 2023 (1 year 10 months)

Governed performance marketing strategy for a diverse client portfolio across fashion, real estate, healthcare, food, and retail. Developed and optimized Meta Ads campaigns, achieving 20%+ improvement in engagement and CTR.

Performance Marketing Meta Ads Lifecycle Marketing Email Automation Client Management Multi Project Management

Luxury Leather Goods Marketing

N.M.H Leather Company

Jun 2020 - Apr 2021 (10 months)

Conducted market feasibility research for luxury leather product line expansion, aligning branding efforts with consumer psychographics.

Market Research Branding Consumer Insights

Artisan Marketing Strategist

Toda Embroidery

Dec 2019 - Jun 2020 (6 months)

Developed an integrated digital marketing campaign promoting traditional textile craftsmanship, leveraging heritage storytelling for global market penetration.

Digital Marketing Campaign Strategy Storytelling