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Naina Parasher

@nainaparasher

Marketing content manager at Axis Asset Management Co. Ltd., shaping omnichannel communications for 2M+ investors and 90,000+ distribution partners.

India

Message

At Axis Asset Management Co. Ltd., I own omnichannel content and brand communications for a 2M+ investor base and 90,000+ distribution partners. I manage newsletters and campaigns across email, WhatsApp, and YouTube, and developed product launch journeys with trackable business attribution.

At Bubble Network, I owned growth strategy for nine multi-sector clients and improved ROAS by 230% through creative testing, bidding changes, and campaign restructuring. I also led and trained a team of three Junior Solutions Strategists and ran landing-page tests for Shopify D2C stores.

My earlier content and growth work includes helping MoneyIQ double sessions to 42K+ and bring seven blogs into Google’s Top 10, as well as publishing and editing SEO content at Visible.io, Pepper Content, and SuperYacht Times. I hold an MBA in Marketing from Symbiosis Institute of Business Management, Pune, and am a Certified Scrum Product Owner and Lean Six Sigma Green Belt.

Experience

Work history, roles, and key accomplishments

Current

Manager – Marketing (Content & CLM)

Current

Axis Asset Management Co. Ltd.

Jun 2026 - Present (5 months)

Owned omnichannel content and brand communications for a 2M+ investor base and 90,000+ B2B distribution partners, managing newsletters and campaigns across Email, WhatsApp, and YouTube. Reduced content turnaround by ~30% through planning and SOPs, and led vendor and agency management.

Content Strategy Brand Communications Email Marketing WhatsApp Marketing YouTube Vendor Management Martech Lifecycle Marketing CRM Data Segmentation Cohort Analysis SOPs Workflow Tracking

AHEAD Intern – Content & Growth Strategy

MoneyIQ

Apr 2025 - May 2025 (1 month)

Built a prioritised content roadmap aligned with acquisition KPIs, ran keyword and search-intent research, and benchmarked 7+ competitors. Drove 7 blogs into Google's Top 10 and doubled sessions to 42K+ via SEO, internal linking, and technical optimisation.

Content Strategy SEO Keyword Research User Intent Competitive Analysis Internal Linking Technical SEO Google Analytics

Freelance Content & Growth Consultant

Self Employed

Jan 2023 - Dec 2024 (1 year 11 months)

Delivered thought-leadership content and SEO strategy for clients in the Gulf, USA, Hong Kong, Singapore, and India. Researched KSA Vision 2030 and GenAI use cases to shape brand narratives for international audiences.

Content Strategy SEO Thought Leadership Brand Narrative Research GenAI International Markets

Senior Solutions Strategist – Growth & Performance

Bubble Network

Aug 2022 - Jun 2023 (10 months)

Owned end-to-end digital growth strategy for 9 multi-sector clients, achieving a 230% improvement in ROAS through creative testing and campaign restructuring. Led a team of 3 Junior Solutions Strategists and built client dashboards and SOPs.

Growth Strategy Performance Marketing ROAS optimization A B Testing Landing Page Optimization Shopify Team Leadership Client Management Analytics Dashboarding SOPs

Editor

Pepper Content

Apr 2022 - Aug 2022 (4 months)

Edited high-volume content of around 10,000 words daily across industries, including product page copy and education. Co-developed a multi-city air-travel guide integrated into the Adani One app, upholding editorial quality and brand-voice consistency.

Editing Content Quality Brand Voice Editorial Standards Product Copywriting Education Content

Publishing Coordinator

Visible.io

Jun 2021 - Mar 2022 (9 months)

Managed publishing of 100+ blogs monthly for U.S.-market clients, executing on-page optimisation, content distribution, and social media promotion across WordPress and Quora. Improved content quality using Yoast SEO and developed writer guidelines and QA processes.

WordPress Quora On Page SEO Content Distribution Social Media Promotion Yoast SEO Quality Assurance Writing Guides