Looking for a job

Karishma Vijay

@karishmavijay

Message

Brand and content strategist with 13+ years of experience.

India

Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth, where I can leverage my expertise in brand and content strategy to drive impactful marketing initiatives.

I am a brand and content strategist with over 13 years of experience across diverse industries including tech, education, fashion, and media. My focus lies in building compelling narratives and designing scalable content systems that drive visibility and conversion. I am passionate about leveraging Generative AI to enhance workflows and infuse creativity into marketing campaigns.

Currently, I am enhancing my skills through MICA’s Strategic Brand Management and Communication program. My recent role as a Marketing Strategist at Lampros Tech has allowed me to lead successful go-to-market strategies and multi-channel marketing campaigns, significantly improving user engagement and brand presence. I thrive in collaborative environments, working closely with cross-functional teams to ensure a seamless user journey and optimized content lifecycle.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist

Current

Lampros Tech

Jan 2025 - Present (6 months)

Led go-to-market strategy for TriggerX, a Web3 automation platform, achieving top testnet project status. Planned and executed multi-channel marketing campaigns for various company services and products. Strategized for the entire marketing funnel to ensure a seamless user journey and stronger lead flow.

Go To Market Strategy Multi channel Marketing Cross Functional Collaboration

Senior Brand Specialist

Solute TechnoLabs Pvt. Ltd.

Jul 2022 - Dec 2024 (2 years 5 months)

Directed end-to-end rebranding efforts, including brand identity, messaging, and corporate website redesign. Increased organic website traffic by 3x through SEO strategy, content repurposing, and UX improvements. Scaled LinkedIn audience organically from 2K to 10K through thought leadership and value-driven B2B content.

Brand Identity SEO Strategy Content Repurposing

Teaching Assistant (Marketing)

Ahmedabad University

Jun 2019 - Jun 2022 (3 years)

Assisted with courses in Digital Marketing, Brand, and Consumer Behavior. Guided students in SPSS, Tableau, and R for marketing analysis.

Digital Marketing Brand Management consumer behavior SPSS Tableau R

Marketing & Branding Consultant

Freelance

Dec 2014 - Jul 2021 (6 years 7 months)

Developed branding, marketing, and product design solutions for education, retail, and lifestyle brands. Specialized in SEO, storytelling, visual identity, packaging, and campaign creatives.

Branding Marketing Product Design SEO Storytelling Brand Identity

Client Servicing Executive

Infinity

Jan 2014 - Nov 2014 (10 months)

Managed media, content, and admissions campaigns for multiple clients. This included Pandit Deendayal Energy University (PDEU), Intellicon, Harsha Engineers, Transformers and Rectifiers, and Sky Trek Travels.

Media Management Content Management Client Management

Marketing Associate

Shyamal & Bhumika

Apr 2012 - Jul 2013 (1 year 3 months)

Supported PR, events, and digital marketing for a premium fashion brand. Assisted in various marketing initiatives to enhance brand visibility and engagement.

Public Relations Event Management Digital Marketing

Content Manager (Intern)

Magic Edutainment

Aug 2011 - Feb 2012 (6 months)

Media Management Content Management Client Management

Marketing Intern

94.3 MY FM – Dainik Bhaskar Group

May 2011 - Jul 2011 (2 months)

Supported PR, events, and digital marketing for a premium fashion brand. Assisted in various marketing initiatives to enhance brand visibility and engagement.

Public Relations Event Management Digital Marketing

Education

Degrees, certifications, and relevant coursework

MICA

Certificate Program, Strategic Brand Management and Communication

2025 -

Currently pursuing a certificate in Strategic Brand Management and Communication. This program focuses on developing comprehensive brand strategies and communication plans.

Amrut Mody School of Management, Ahmedabad University

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies and business management principles.

H.L. Institute of Commerce, Gujarat University

B. Com, Commerce

Obtained a Bachelor of Commerce degree. Studied foundational business and commerce principles.

IIM Bangalore (Swayam)

Certificate, Brand Management

Completed a Brand Management certificate program. Gained expertise in managing and developing brands.

AMA Ahmedabad

Certificate Program, Corporate Communication, Public Relations & Advertising

Completed a Certificate Program in Corporate Communication, Public Relations & Advertising. Focused on various aspects of corporate communication and public relations.