Jason James
@jasonjames2
Director of Sales and GTM leader driving partner-led pipeline, pricing strategy, and revenue growth across tech and media.
What I'm looking for
I’ve built and scaled partner-led go-to-market programs, first through TechTarget’s Strategic Alliances & Partner Marketing, then across newer GTM launches like Datamatics BPM’s direct B2B partner marketing services.
At Demand Media, I pivoted the company toward B2B direct sales by creating foundational GTM strategy and sales architecture, generated $500K+ pipeline, and coached a global sales team with performance optimization frameworks.
Right now, I’m consulting as a Strategic Relationships Manager—building B2B partner marketing pipeline in Creo’s ICP and managing it in HubSpot from discovery through scoping and proposals, working closely with the SVP and CEO.
Experience
Work history, roles, and key accomplishments
Strategic Relationships Manager
Creo Collective
Feb 2026 - Present (6 months)
Build and nurture a pipeline of B2B partner marketing leaders through relationship-driven outreach and community engagement.
US Partnerships Manager
Pathway Soccer
Jan 2025 - Present (1 year 7 months)
Advise on U.S. partner go-to-market strategy for an elite UK-based soccer experience program.
Sr. Manager, Business Development
Datamatics BPM
May 2024 - Sep 2025 (1 year 4 months)
Built and launched direct B2B strategic alliances and partner marketing services, generating $436K in pipeline and closing $79K in net-new business within first 10 months.
Director of Sales
Demand Media
Sep 2023 - Apr 2024 (7 months)
Pivoted company toward B2B direct sales through creation of foundational GTM strategy and sales architecture, generating over $500K in pipeline with $110K closed within six months.
Account Executive, Strategic Alliances
TechTarget
Jul 2022 - Jun 2023 (11 months)
Managed a portfolio of strategic alliances and partner marketing services, achieving $1.3M in booked revenue against a $2.8M quota.
Corporate Development Executive
TechTarget
Feb 2022 - Jul 2022 (5 months)
Supported global expansion of Strategic Alliances & Partner Marketing Services across TechTarget, BrightTALK, and Enterprise Strategy Group, achieving $500K in net new business generation.
Corporate Development Executive
BrightTALK
Jul 2021 - Feb 2022 (7 months)
Achieved $900K in net new business generation and supported global expansion across new industry verticals and agencies.
Sales Development Representative
BrightTALK
Jul 2019 - Jul 2021 (2 years)
Engaged prospects using phone, email, and social media, managing outreach sequences to schedule meetings and accelerate sales cycles.
Sales Associate
Fora Financial
Mar 2019 - Jul 2019 (4 months)
Prospected and qualified inbound and outbound leads to support business funding pipeline, assisting in deal closing and documentation preparation.
Investor Relations Associate
W.P. Carey Inc
Jan 2013 - Jul 2018 (5 years 6 months)
Coordinated and responded to daily client inquiries regarding fund performance, maintaining client relationships and managing accounts to drive retention.
Academy Trainer
New York Red Bulls
Mar 2008 - May 2012 (4 years 2 months)
Instructed Regional Development School program for youth aged 5 through 14, developing weekly training plans and reporting team progress.
Education
Degrees, certifications, and relevant coursework
Felician University
Master of Business Administration, Business Administration
Master of Business Administration in Business Administration from Felician University.
Felician University
Bachelor of Arts, Business Management
Bachelor of Arts in Business Management from Felician University.
Availability
Location
Authorized to work in
Job categories
Skills
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