Jansen Hughes

I plan and execute email, automation, and CRM strategies for service-based businesses, building multi-touch customer journeys that support acquisition, retention, and reactivation.

As a freelance copywriter and CRM strategist, I've developed personalized campaign flows in ActiveCampaign and ConvertKit, using segmentation, customer insights, conversion triggers, and engagement metrics to refine messaging. I also bring hands-on digital marketing experience from Setters Group, where I created email, blog, and social content informed by customer trends and audience behavior.

At H&W Powersports, I manage social media and website content while supporting marketing coordination, vendor events, and promotional campaigns. My background also includes campaign outreach, PR, client communication, reporting, administration, and financial process improvement.