Eric Salernitano

Owns email strategy, copywriting, QA and execution for promotional, lifecycle, post-booking and partner campaigns across multiple cruise and travel brands. Develops CRM and lifecycle initiatives in Marketo, including customer journeys, retargeting flows and automated communications.

Created targeted email, web and digital content tailored to specific audience segments. Used A/B testing, analytics and conversion-focused messaging to improve campaign engagement.

Executed promotional and lifecycle email campaigns across multiple cruise and travel brands, coordinating copy, creative, QA and deployment requirements. Wrote and optimized email copy, subject lines, calls-to-action and promotional messaging to support engagement and conversion goals.

Created email campaigns, landing pages, blog content and promotional materials for clients across multiple industries. Applied SEO, audience research and data-driven optimization to strengthen digital performance.

Completed high school education, earning a diploma.