Open to opportunities

Xon Baker

@xonbaker

Message

I build high-performing email and SMS lifecycle programs that grow audiences, engagement, and conversions.

United States

Message

What I'm looking for

I'm looking to build and optimize lifecycle email, SMS, CRM, and automation programs where audience insights, testing, and conversion performance directly shape campaign strategy.

At Flatirons Community Church, I owned lifecycle communications for 160,000+ digital subscribers across six campuses and nine-plus ministries. I grew an email list from zero to 21,000+ subscribers in approximately 18 months while maintaining 50%+ open rates and 5.5%+ click-through rates.

I increased overall email engagement by 30% through segmentation, A/B testing, subject-line testing, and send-time optimization. I also scaled an SMS audience from 5,000 to 32,000 contacts in one year and drove 4,200+ event registrations in four months through landing pages, registration flows, and sequenced email and SMS promotion.

I've built nurture flows, gated-content pathways, conversion-focused pages, and lifecycle reporting using HubSpot, Rock CRM, RegFox, and marketing automation tools. I translate email, SMS, CTR, and conversion data into clear recommendations for non-marketing stakeholders.

Earlier, I produced 20+ B2B and B2C newsletters at Fate V Future across AI, technology, and short-form video sectors, and supported high-volume client service at Charles Schwab using Salesforce.

Experience

Work history, roles, and key accomplishments

Marketing Coordinator

Flatirons Community Church

Nov 2023 - Feb 2026 (2 years 3 months)

Grew lifecycle email list from 0 to 21,000+ subscribers in 18 months with 50%+ open rates and 5.5%+ CTR, and increased email engagement 30% through segmentation and testing. Scaled SMS list from 5,000 to 32,000 contacts in one year and managed CRM and marketing automation across HubSpot and Rock.

HubSpot FluentCRM Mailchimp Salesforce Regfox Zapier A B Testing Email Marketing SMS Marketing Lifecycle Marketing Audience Segmentation Nurture Flows Landing Pages CMS HTML CSS Claude ChatGpt

Creative & Strategy Coordinator

Fate V Future

Jan 2023 - Jun 2023 (5 months)

Wrote 20+ B2B and B2C newsletters across AI, short-form video, and technology sectors, and used FluentCRM for contact management and segmentation.

FluentCRM Email Marketing Copywriting Audience Research Content Creation

Customer Service Associate

Charles Schwab

Jan 2021 - Jan 2022 (1 year)

Supported 50+ clients daily in a high-volume, compliance-driven environment, using Salesforce for client management and activity tracking.

Salesforce Customer Service Client Management

Marketing Intern

Elevation Hotel & Spa

Jan 2018 - Dec 2018 (11 months)

Supported digital marketing across web and social channels, contributing to website content updates, brand consistency, and online reputation management.

Digital Marketing Content Management Social Media Brand Consistency