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Jonathan Wooldridge

@jonathanwooldridge

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Strategic CRM Manager with expertise in lifecycle marketing.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my CRM expertise in a collaborative environment, focusing on innovative marketing strategies and opportunities for professional growth.

I am a Strategic CRM Manager with over three years of experience in leading lifecycle marketing initiatives for renowned global brands, including Activision Blizzard and the Chicago Bulls. My expertise lies in utilizing Klaviyo for customer journey mapping and data-driven campaign optimization, ensuring that marketing strategies are not only effective but also aligned with business goals.

In my current role as a CRM Manager, I oversee the lifecycle marketing strategy and execution for high-profile clients. I have successfully built and optimized automations and campaigns, collaborated with cross-functional teams, and developed comprehensive reporting dashboards that provide insights into performance metrics. My focus on segmentation and retention strategies has consistently driven engagement and revenue growth across multiple ecommerce properties.

My journey in the marketing field began with a solid foundation in business management, complemented by my concentration in sports management. I am passionate about continuous learning and thrive in dynamic environments where I can contribute to team success and drive impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager

Current

Legends

Feb 2024 - Present (1 year 5 months)

Led lifecycle marketing strategy and execution for high-profile clients including Activision Blizzard and the Chicago Bulls, using Klaviyo to drive automation, segmentation, and retention across multiple ecommerce properties. Oversaw large-scale initiatives such as in-game code campaigns and delivered performance-focused reporting on engagement and revenue KPIs to cross-functional teams and extern

Klaviyo Customer Journey Mapping Segmentation Automation A B Testing Reporting Stakeholder Management Ecommerce

CRM Coordinator

Legends

Mar 2023 - Present (2 years 4 months)

Built and optimized automations and campaigns in Klaviyo; collaborated with SEO, paid media, design, and ecommerce teams to align campaign strategy and execution. Created dynamic customer segments, tracked lifecycle performance, and developed comprehensive reporting decks and dashboards for client presentation.

Klaviyo SEO Paid Media Ecommerce Customer Segmentation Performance Tracking Reporting Campaign Optimization

Licensed Benefit Advisor

One Digital

Jul 2022 - Present (3 years)

Guided clients through healthcare plan selection to meet coverage and budget needs. Contributed to team and sales goals in a high-volume, fast-paced environment.

Client Relations Sales Customer Service