Open to opportunities

Ronke Adegbite

@ronkeadegbite

Senior email & SMS marketing producer driving growth with CRM strategy, marketing automation, and data-driven experimentation.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can own lifecycle CRM programs across email/SMS and marketing automation, use experimentation to improve conversions, and partner cross-functionally to deliver measurable revenue growth and customer retention.

I’m a Senior Digital Producer focused on Email & SMS marketing, building lifecycle programs that move customers from onboarding through advocacy. In my current remote role, I’ve generated 2M+ per month in attributed revenue for clients and deployed 45+ journeys in 12 months across brands.

I bring a CRM-first approach: I managed lifecycle strategy development, segmentation, metric analysis, reporting, and optimization. I also supported CRM tech stack and database health through list cleaning and segmentation, then used A/B and multivariate testing to improve conversions.

Before this, I worked as a Digital Marketing Manager where I led growth initiatives across Paid Ads, Social Media Marketing, SEO, SEM, and Email Marketing—driving 250%+ website traffic in one year. I also led a go-to-market launch that delivered a 26% signup rate in the first 3 months, and I’m at my best where experimentation, customer journeys, and measurable performance come together.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Producer | Email & SMS

Current

Coalition Technologies

May 2022 - Present (4 years 2 months)

Managed lifecycle campaigns for B2B and B2C brands, developing campaign strategy, segmentation, reporting, and optimization. Built automated multi-channel flows (email, SMS, push, and in-app) and supported CRM stack/database health while running A/B and multivariate tests to improve conversions.

Digital Marketing Manager

MyTruCircle

Feb 2020 - Mar 2022 (2 years 1 month)

Led growth marketing initiatives across paid ads, social media marketing, SEO/SEM, and email marketing, driving a 250%+ increase in website traffic in one year. Led go-to-market strategy to launch a new service, achieving a 26% signup rate within the first three months, and created a strategic content calendar aligned to brand strategy.