Janine Doubell

Acquired and relaunched a 30-year legacy alternative/rock/metal nightclub brand in Johannesburg. Secured a permanent monthly venue partnership and ran recurring events end-to-end, delivering a capacity relaunch event with 300 pre-sale tickets.

Hold full operational and commercial oversight of a boutique lodge, covering staff, suppliers, guest experience, revenue strategy, maintenance, and brand presence. Increased revenue by 12%–37% and achieved peak occupancy of 83% through strategic planning and yield management.

Own and manage an independent creative and digital business, responsible for business development, client consultations, quoting, onboarding, delivery, and ongoing support. Build and maintain WordPress websites and manage projects from brief to handover.

Co-founded and operated an independent live events brand focused on alternative music, audience experience, and end-to-end delivery. Coordinated venues, DJ bookings, equipment, décor, promotional schedules, partner communication, and on-site flow.

Managed remote team coordination, scheduling, conflict resolution, wage management, and day-to-day prioritisation across locations. Oversaw supplier negotiations, maintenance projects, and renovation planning with minimal operational disruption.

Owned end-to-end marketing operations across digital platforms, email campaigns, website content, print collateral, and customer communications. Led project management of an outsourced mobile app, acting as central liaison between directors and developers.

Managed digital campaigns, budgets, daily social media activity, and monthly performance reporting. Produced graphic and video assets and supported day-to-day online marketing operations.

Managed business operations, including hiring, staff workflow, strategic planning, investor reporting, client relationships, and the full sales cycle. Oversaw timesheets, invoicing, and financial statements while coordinating web, advertising, and marketing projects.

Managed a marketing team of two across three linked companies, reporting directly to directors and overseeing daily priorities. Planned weekly multi-brand campaigns and coordinated major events and expos.

Led a design and marketing team of three, including training junior staff and overseeing daily workflow. Managed client relationships, strategy meetings, reporting, campaign coordination, and website design handovers.

Earned the Google Ads Certificate in 2013.

Completed a certificate in Social Media Management through UCT GetSmarter in 2013.

Completed matric in 2002.