Open to opportunities

Petro Coetzee

@petrocoetzee

Message

Dynamic HR Development Manager with expertise in lead generation.

South Africa

Message

What I'm looking for

I am looking for a role that fosters growth, values innovation, and encourages collaboration.

I am an accomplished HR Development Manager with extensive experience in lead generation, CRM management, and B2B sales. My career has been marked by a commitment to driving results and fostering relationships with clients ranging from entry-level to C-suite executives. I thrive in high-pressure environments, consistently meeting and exceeding KPIs and targets.

Throughout my career, I have successfully managed various CRM platforms and led teams in delivering exceptional service across HR, IT, and marketing sectors. My entrepreneurial spirit was evident when I co-founded Golf Holidays in South Africa, where I designed and built the company website, implemented SEO strategies, and managed digital marketing campaigns that significantly increased our client base and brand recognition.

With a strong foundation in sales and marketing, I have developed a keen understanding of client needs and market trends. I am passionate about leveraging technology to enhance service delivery and improve operational efficiency, making me a valuable asset to any organization.

Experience

Work history, roles, and key accomplishments

Current

HR Development Manager

Current

TBA

Mar 2024 - Present (1 year 4 months)

Led the development of the company's flagship product, a B2B SaaS platform that increased user engagement by 30%. Focused on lead generation, CRM management, B2B sales, and marketing for enterprise clients, handling high-volume KPIs and targets.

Lead Generation CRM Management B2B Sales Marketing Appointment Setting Account Management Relationship Building Apollo CRM LinkedIn Sales Navigator Teams Zoom

Telemarketing Specialist

The Marketing Practice

May 2021 - Present (4 years 2 months)

Responsible for lead generation, CRM management, B2B and B2C telemarketing, conducting cold calls and surveys, and setting appointments. Managed high volume KPIs and targets for various tech clients.

Telemarketing Lead Generation CRM Management B2B B2C Cold Calling Sales Marketing Survey Appointment Setting Argus CRM LinkedIn Teams Lusha Cognism RocketReach

COO & Co-owner

Golf Holidays in South Africa

Jul 2018 - Present (7 years)

Oversaw website development, content creation, and SEO, contributing to the company winning a World Golf Award. Managed supplier negotiations, client relations, and full accounting up to trial balance, while leading digital marketing campaigns, brand growth, and email automation.

Website Design WordPress SEO Content Creation Photoshop Client Management Accounting Digital Marketing Email Marketing Canva Google Ads Sendgrid

Sales & Marketing Director

Golf in South Africa

Jun 2014 - Present (11 years 1 month)

Built the company from scratch, designing and managing the website, handling supplier and client relations, and overseeing accounting. Developed and executed comprehensive sales and marketing strategies, including digital campaigns and brand creation.

Web Development WordPress SEO Content Creation Photoshop Supplier Management Sales Marketing Digital Marketing Brand Development Social Media Marketing Mailchimp Trello

Senior Reservations Coordinator

RedSands Golf

Jul 2011 - Present (14 years)

Managed end-to-end sales and booking processes for domestic and international travel, upselling luxury options and handling client payments. Negotiated contracts, designed creative tours, and provided 24/7 support.

TourPlan Sales Negotiation Microsoft Excel Word PowerPoint Tourplan WETU

E-

Online Reservations Specialist

e-southafrica.com

Mar 2009 - Present (16 years 4 months)

Contributed to building and growing the first South African online booking portal, managing live bookings, e-payments, and content SEO. Handled client inquiries, created itineraries, and negotiated supplier commission structures.

SEO Content Writing Supplier Management Marketing INNKeeper CRM

Italian Tour Series Consultant

Tour d’Afrique

Jul 2008 - Present (17 years)

Managed scheduled group tour series for international clients, including block booking accommodation, transport, and activities. Handled financial approvals, emergency support, and guide briefings.

Tour Management Client Communication Excel Word TourPlan Skype Tourplan

Reservations Consultant

TerraSan

May 2007 - Present (18 years 2 months)

Managed all bookings, invoicing, and payments for multiple lodges and retreats, handling FIT, ad-hoc groups, and conferences. Processed inquiries, quoted, booked, and amended client reservations.

Reserving Invoicing Payment Processing

Reception Assistant

Formula 1 Hotel

Dec 2002 - Present (22 years 7 months)

Assisted with front desk operations during peak season, including guest check-ins and check-outs, handling inquiries, and providing administrative support. Ensured smooth guest experiences during high-traffic periods.

Customer Service Administrative Support

Bartender

Marula Tavern

Oct 2001 - Present (23 years 9 months)

Served beverages to customers, managed bar inventory, and maintained a clean and organized bar area. Provided customer service in a fast-paced environment.

Customer Service Inventory Management

Door to door sales

DSMax International

Dec 2000 - Present (24 years 7 months)

Conducted direct sales by engaging potential customers at their homes, presenting products, and closing sales. Developed strong communication and persuasion skills.

Customer Engagement Sales Presentations Sales Closing Communication

Education

Degrees, certifications, and relevant coursework

Northlink College

International Diploma NQF6 (ZA)/Level 6 (UK)/Bachelors Degree (US), Tourism & Travel Services Management

Activities and societies: Galileo GDS, NOSA Certificate, Introduction to Wine, Conversational German, The Tygerberg Tourism Expo

Completed an International Diploma in Tourism & Travel Services Management, covering travel office procedures, communication, and various destinations. Studied international subjects including the tourism industry, geography, customer service, and marketing. Also completed additional courses in Galileo GDS, NOSA Certificate, Introduction to Wine, Conversational German, and The Tygerberg Tourism Ex