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@petrocoetzee
Dynamic HR Development Manager with expertise in lead generation.
I am an accomplished HR Development Manager with extensive experience in lead generation, CRM management, and B2B sales. My career has been marked by a commitment to driving results and fostering relationships with clients ranging from entry-level to C-suite executives. I thrive in high-pressure environments, consistently meeting and exceeding KPIs and targets.
Throughout my career, I have successfully managed various CRM platforms and led teams in delivering exceptional service across HR, IT, and marketing sectors. My entrepreneurial spirit was evident when I co-founded Golf Holidays in South Africa, where I designed and built the company website, implemented SEO strategies, and managed digital marketing campaigns that significantly increased our client base and brand recognition.
With a strong foundation in sales and marketing, I have developed a keen understanding of client needs and market trends. I am passionate about leveraging technology to enhance service delivery and improve operational efficiency, making me a valuable asset to any organization.
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Work history, roles, and key accomplishments
TBA
Mar 2024 - Present (1 year 8 months)
Led the development of the company's flagship product, a B2B SaaS platform that increased user engagement by 30%. Focused on lead generation, CRM management, B2B sales, and marketing for enterprise clients, handling high-volume KPIs and targets.
The Marketing Practice
May 2021 - Present (4 years 6 months)
Responsible for lead generation, CRM management, B2B and B2C telemarketing, conducting cold calls and surveys, and setting appointments. Managed high volume KPIs and targets for various tech clients.
Golf Holidays in South Africa
Jul 2018 - Present (7 years 4 months)
Oversaw website development, content creation, and SEO, contributing to the company winning a World Golf Award. Managed supplier negotiations, client relations, and full accounting up to trial balance, while leading digital marketing campaigns, brand growth, and email automation.
Golf in South Africa
Jun 2014 - Present (11 years 5 months)
Built the company from scratch, designing and managing the website, handling supplier and client relations, and overseeing accounting. Developed and executed comprehensive sales and marketing strategies, including digital campaigns and brand creation.
RedSands Golf
Jul 2011 - Present (14 years 4 months)
Managed end-to-end sales and booking processes for domestic and international travel, upselling luxury options and handling client payments. Negotiated contracts, designed creative tours, and provided 24/7 support.
e-southafrica.com
Mar 2009 - Present (16 years 8 months)
Contributed to building and growing the first South African online booking portal, managing live bookings, e-payments, and content SEO. Handled client inquiries, created itineraries, and negotiated supplier commission structures.
Tour d’Afrique
Jul 2008 - Present (17 years 4 months)
Managed scheduled group tour series for international clients, including block booking accommodation, transport, and activities. Handled financial approvals, emergency support, and guide briefings.
TerraSan
May 2007 - Present (18 years 6 months)
Managed all bookings, invoicing, and payments for multiple lodges and retreats, handling FIT, ad-hoc groups, and conferences. Processed inquiries, quoted, booked, and amended client reservations.
Formula 1 Hotel
Dec 2002 - Present (22 years 11 months)
Assisted with front desk operations during peak season, including guest check-ins and check-outs, handling inquiries, and providing administrative support. Ensured smooth guest experiences during high-traffic periods.
Marula Tavern
Oct 2001 - Present (24 years 1 month)
Served beverages to customers, managed bar inventory, and maintained a clean and organized bar area. Provided customer service in a fast-paced environment.
DSMax International
Dec 2000 - Present (24 years 11 months)
Conducted direct sales by engaging potential customers at their homes, presenting products, and closing sales. Developed strong communication and persuasion skills.
Degrees, certifications, and relevant coursework
International Diploma NQF6 (ZA)/Level 6 (UK)/Bachelors Degree (US), Tourism & Travel Services Management
Activities and societies: Galileo GDS, NOSA Certificate, Introduction to Wine, Conversational German, The Tygerberg Tourism Expo
Completed an International Diploma in Tourism & Travel Services Management, covering travel office procedures, communication, and various destinations. Studied international subjects including the tourism industry, geography, customer service, and marketing. Also completed additional courses in Galileo GDS, NOSA Certificate, Introduction to Wine, Conversational German, and The Tygerberg Tourism Ex
Grade 12 NQF 4 Baccalaereus
Completed Grade 12, achieving NQF 4 Baccalaereus.
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