Open to opportunities

Janell Escalera

@janellescalera

I’m a marketing manager who builds content-driven strategies that grow audiences and drive revenue across social, web, and email.

United States

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What I'm looking for

I’m looking for a marketing leadership role where I can own multi-channel content strategy, grow engaged communities, and use analytics to optimize campaigns for revenue—while collaborating across teams to strengthen brand storytelling.

I’m a Marketing Manager and Digital Marketing leader with 5+ years of experience creating content-driven strategies that increase engagement, grow audiences, and drive revenue across social, web, and email. I develop editorial calendars, produce high-performing video content, and translate brand narratives into compelling digital experiences.

In my recent roles, I’ve led multi-channel digital strategy to support brand awareness, guest engagement, and direct bookings, while also overseeing website and third-party listing accuracy. I analyze performance with Google Analytics and platform insights, optimize campaigns using KPI tracking, and direct photo and video production to keep storytelling consistent with brand standards.

I’m also known for community management and online reputation management—responding to inquiries in a timely, brand-aligned way—and for cross-functional collaboration to enhance the overall experience. From concepting to publishing and performance optimization, I lead end-to-end campaigns and deliver data-driven insights that have contributed to revenue growth of up to 22%.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Hotel Phoenix Atlanta

Oct 2025 - Jan 2026 (3 months)

Led multi-channel digital strategy across social, web, and email to drive brand awareness, guest engagement, and direct bookings. Managed website and listings, developed content calendars for seasonal programming, and improved guest experience through coordinated operational and leadership collaboration.

Digital Marketing Strategy Social Media Management Email Marketing Website Management Email Content Calendars Online Reputation Management Google Analytics Campaign Optimization Video Production

Marketing Manager

Chromatic Creation

Feb 2022 - Oct 2025 (3 years 8 months)

Managed 20+ concurrent digital marketing projects across social, content marketing, email, and web, driving end-to-end campaign execution from concept to optimization. Delivered data-driven KPI insights that contributed to client revenue growth of up to 22%.

Content Strategy Campaign Management Social Media Strategy Email Marketing KPI Tracking performance reporting

Social Media Manager

ELF’s Cakery

Jan 2020 - Dec 2021 (1 year 11 months)

Led social media strategy and daily content execution for a high-volume retail business, producing 20–25 videos and 15+ photo assets monthly. Executed a viral campaign generating 1M+ views, gained 10K+ followers in 30 days, and increased sales by 15%.

Social Media Management Content Production Community Engagement Performance Optimization Analytics Brand Voice

Podcast Marketing Specialist

Flipping the Script

Jan 2019 - Jan 2020 (1 year)

Supported digital marketing campaigns tied to podcast episodes and virtual events by coordinating timelines, deliverables, and partner communications.

Podcast Marketing Event Coordination Digital Marketing