Open to opportunities

Heather O'Drobinak

@heatherodrobinak

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Marketing manager driving digital strategy, content, and brand growth.

United States

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What I'm looking for

I’m looking for a marketing leadership role where I can own digital strategy, run high-impact campaigns, and improve engagement through analytics and CRM. I want a fast-paced team that values creativity, clear communication, and measurable growth.

I’m a results-driven marketing professional with an MBA in Marketing, HubSpot certifications, and over eight years of leadership and operations experience. I combine digital strategy, brand development, and content creation to manage campaigns end-to-end—supporting guest and patient engagement through social media, email, and always-improving customer experiences.

In my most recent role, I spearheaded office branding through Instagram and Facebook, designed marketing materials, and generated monthly marketing performance and operations reports for leadership review. I also trained and supervised a team of 10+ staff, oversaw CRM system updates, and used analytics, market research, and competitor analysis to refine messaging and drive acquisition—while staying tech-savvy with tools like HubSpot, Mailchimp, and AI (ChatGPT, Gemini).

Experience

Work history, roles, and key accomplishments

Strategic Marketing Intern

Ascension Healthcare

Sep 2024 - Mar 2025 (6 months)

Audited company website pages and Google Business Profile to improve patient digital experience through clearer communication and engagement. Assisted in developing and executing marketing campaigns, conducting market research, and analyzing audience engagement to identify opportunities.

Google Business Profile Market Research Audience Engagement Marketing Campaigns Brand Messaging Communication Cross Functional Collaboration

Sales & Marketing Intern

Fusion100

Jul 2024 - Sep 2024 (2 months)

Supported sales and marketing initiatives through lead generation, outreach, and client relationship management. Conducted competitor research, maintained CRM records, tracked customer engagement and sales activity, and supported client-ready presentations in a fast-paced environment.

Lead Generation Outreach Client Relationship Management Competitor Analysis CRM Management Customer Engagement Market Research