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@ayannareyes
Digital marketing professional driving brand growth through strategic campaigns and partnership development.
I am a creative and strategic digital marketing professional with over four years of experience leading campaigns, managing partnerships, and developing strong brand identities. I design and execute tailored marketing strategies that enhance visibility and drive audience engagement across social, email, and paid channels.
At Down Money Media and previous roles, I developed brand marketing plans, managed digital initiatives, created marketing materials, and built CRM email journey funnels to improve outreach and conversions. I collaborate closely with cross-functional teams and cultivate relationships with partners and influencers to expand reach and ensure alignment across departments.
I am results-oriented, organized, and committed to continuous improvement—monitoring trends and optimizing campaigns to deliver measurable growth and long-term brand success.
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Work history, roles, and key accomplishments
Down Money Media
Jan 2023 - Jan 2025 (2 years)
Designed and executed tailored marketing strategies and digital campaigns that increased audience engagement and strengthened brand visibility for The Down Money Show. Built partner and influencer relationships to expand reach and coordinated cross-functional teams to deliver marketing materials and campaigns.
DreamMaker Funding
Jan 2022 - Jan 2023 (1 year)
Developed marketing materials and daily social content to grow brand presence on Twitter, Facebook, and Instagram; collaborated on campaign strategies and maintained budgets and timelines. Built CRM email journey funnels and cultivated partnerships to support outreach and engagement.
Provident Legacy School Division
Jan 2021 - Jan 2022 (1 year)
Designed and produced marketing materials for internal and external audiences, managed social media content, and tracked campaign progress against budgets and timelines to support organizational communications. Fostered business relationships and monitored trends to improve outreach.
Degrees, certifications, and relevant coursework
Bachelor of Science in Business Administration, Marketing
2017 - 2021
Grade: cum laude
Completed a BSBA in Marketing with high honors (cum laude), focusing on digital marketing, brand development, and campaign strategy.
Software and tools used professionally
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