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Ayanna Reyes

@ayannareyes

Digital marketing professional driving brand growth through strategic campaigns and partnership development.

United States
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What I'm looking for

I am seeking a role where I can lead strategic digital campaigns, build partnerships, and grow brand presence within a collaborative, growth-oriented team.

I am a creative and strategic digital marketing professional with over four years of experience leading campaigns, managing partnerships, and developing strong brand identities. I design and execute tailored marketing strategies that enhance visibility and drive audience engagement across social, email, and paid channels.

At Down Money Media and previous roles, I developed brand marketing plans, managed digital initiatives, created marketing materials, and built CRM email journey funnels to improve outreach and conversions. I collaborate closely with cross-functional teams and cultivate relationships with partners and influencers to expand reach and ensure alignment across departments.

I am results-oriented, organized, and committed to continuous improvement—monitoring trends and optimizing campaigns to deliver measurable growth and long-term brand success.

Experience

Work history, roles, and key accomplishments

DM

Marketing & Communications Manager

Down Money Media

Jan 2023 - Jan 2025 (2 years)

Designed and executed tailored marketing strategies and digital campaigns that increased audience engagement and strengthened brand visibility for The Down Money Show. Built partner and influencer relationships to expand reach and coordinated cross-functional teams to deliver marketing materials and campaigns.

Education

Degrees, certifications, and relevant coursework

Montclair State University logoMU

Montclair State University

Bachelor of Science in Business Administration, Marketing

2017 - 2021

Grade: cum laude

Completed a BSBA in Marketing with high honors (cum laude), focusing on digital marketing, brand development, and campaign strategy.

Tech stack

Software and tools used professionally

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Ayanna Reyes - Marketing & Communications Manager - Down Money Media | Himalayas