Open to opportunities

Martie Switzer

@martieswitzer

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Marketing leader driving data-informed campaigns, brand growth, and measurable ROI.

United States

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What I'm looking for

I seek a senior marketing role where I can lead integrated campaigns, manage budgets and teams, deliver measurable ROI, and scale programs in a collaborative, growth-focused company.

I am a results-driven marketing leader with over nine years of experience building strategic campaigns, strengthening brand presence, and driving customer engagement across digital and event channels.

I have led global virtual events and product launch programs that generated significant pipeline and closed-won revenue, including a two-day event with NVIDIA, AWS, and Dell and a 7-part webinar series that produced $605K in closed-won opportunities.

I manage multi-million-dollar marketing budgets, vendor relationships, and cross-functional teams while blending creative direction with analytical rigor to optimize performance—improving web conversions by 24% and increasing social engagement and followers through targeted content strategies.

I bring experience across Martech platforms, video production, ABM, and event marketing, and I focus on delivering measurable ROI through integrated campaigns, scalable processes, and collaborative leadership.

Experience

Work history, roles, and key accomplishments

Marketing Program Manager

Redis

Aug 2022 - Jan 2025 (2 years 5 months)

Developed and executed multi-channel campaigns and a two-day global virtual event that drove $1.2M influenced pipeline and $725,000 in closed-won opportunities; managed $2M+ marketing budget to maximize ROI.

Event Marketing Social Media Budget Management Vendor Management

Marketing Manager

OpenText

Feb 2022 - Aug 2022 (6 months)

Executed integrated marketing strategy for Hightail, creating email, video, social, and web content to increase engagement and conversions while advising partner marketing with tailored resources.

Content Strategy Email Marketing Video Production Social Media Partner Marketing Campaign Execution Cross Functional Collaboration

Marketing Manager

Zix

Jul 2018 - Feb 2022 (3 years 7 months)

Supported enterprise sales with ABM and event programs that boosted social followers 20% and engagement 33%, launched a podcast/webinar generating $1.6M ARR, and led digital ad strategy and content promotion.

ABM Event Marketing Social Media Strategy Content Marketing performance reporting Sales Enablement

Marketing Specialist

Zix

Dec 2016 - Jul 2018 (1 year 7 months)

Developed partner marketing and webinars that drove $2.8M ARR and $1.2M ARR from channel programs; produced videos increasing YouTube subscribers 32% and managed large-scale conferences up to 40K attendees.

Partner Marketing Content Development Video Production Event Management ABM

Development Producer

ITV Studios

Aug 2015 - Dec 2015 (4 months)

Produced development projects and supported production teams across scripted and unscripted formats, coordinating logistics and creative development during a short-term engagement.

Production Coordination Creative Development Project Management