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Janaina Lins

@janainalins

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Content Manager and marketing professional using KPI-driven digital content and generative AI to grow audiences.

Chile

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What I'm looking for

I’m looking for a role where I can lead KPI-driven content operations and digital marketing, coordinate cross-cultural teams, and apply generative AI responsibly to communication—while using my operations and international trade background to support growth.

I’m a trilingual, results-oriented content and marketing professional with 10+ years of experience spanning communication, digital content management, and operations coordination. With a background in Journalism, an MBA in Marketing, and International Trade, I bring a versatile perspective to audience growth, messaging, and international-focused work.

At Upsomedia, I’ve progressed from Language Coordinator to Head Coordinator and then to Content Manager, leading multicultural remote teams across translation and video editing for digital content. I coordinate high-volume editorial workflows, manage multiple projects against deadlines, and use KPI analysis with Meta Business Suite and Metricool to optimize performance and audience growth. I also support senior leadership through production reporting, training, and performance evaluations.

Earlier, I managed marketing strategy and brand positioning in the food industry, including corporate website administration on WordPress, email marketing, and trade fair coordination, while tracking leads through CRM and market research. I stay current with generative AI for marketing and communication through recent certifications, and I’m energized by continuous improvement, strong organization, and measurable outcomes.

Experience

Work history, roles, and key accomplishments

Language Coordinator to Content Manager

Upsomedia

Oct 2019 - Mar 2026 (6 years 5 months)

Promoted twice from Language Coordinator to Head Coordinator and then to Content Manager, leading multicultural remote teams for digital content management. Coordinated high-volume editorial workflows, managed production deadlines, and used KPIs to optimize audience growth.

Translation Video Editing Digital Content Management Editorial Planning Content Distribution Project Management KPIs Meta Business Suite Metricool Process Optimization team training

Marketing Manager

Buraschi Trading SpA / Ovosur

Nov 2017 - May 2019 (1 year 6 months)

Owned marketing strategies and brand positioning in the food industry, including corporate image and packaging coordination. Managed the corporate WordPress website and email/commercial newsletter campaigns and supported trade fair participation.

Marketing Strategy Positioning WordPress Email Marketing CRM Market Analysis

Marketing Assistant

Bracker y Cía. Ltda.

Mar 2016 - May 2017 (1 year 2 months)

Supported marketing and commercial positioning for the food industry, managing institutional social media and website updates. Conducted market research, supported CRM-based client acquisition/retention, and helped organize trade fairs and commercial events.

Digital Marketing Support Market Research LinkedIn Website Management CRM Social Media Management

Foreign Trade Assistant

Industria Coco do Vale

Jan 2014 - Dec 2014 (11 months)

Coordinated exports of packaged coconut water to the US, managing customs documentation, shipments, and commercial follow-up. Supported international export logistics and export documentation coordination with freight carriers and customs agencies.

Customs Documentation Shipping Coordination Logistics Coordination Export Operations

Imports Assistant (Internship)

Mundial Serviços Aduaneiros

Aug 2013 - Jan 2014 (5 months)

Assisted with import processes by supporting customs documentation preparation and shipment tracking. Helped coordinate day-to-day items related to international logistics and customs procedures.

Customs Documentation Shipment Tracking

Freelance Journalist

Brazilian Vibe Magazine

Aug 2011 - Jul 2012 (11 months)

Worked as a correspondent journalist researching, writing, and developing tourism and culture content for an international publication. Produced publication-ready content for international audiences.

Journalism Research Writing Content Development

Journalist (Internship)

Ministry of Finance

Jan 2008 - Dec 2008 (11 months)

Supported internal communications and wrote institutional newsletter content for public employees. Assisted with communications activities within the organization.

Internal Communications