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Dai Santana

@daisantana

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I optimize website content, UX, and technical SEO across AEM, WordPress, and Sanity.

Brazil

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What I'm looking for

I'm looking to improve website performance and user journeys through content operations, technical SEO, UX, and CRO work across CMS platforms and cross-functional teams.

I optimize website content, user journeys, and technical SEO across AEM, WordPress, and Sanity. My work connects content implementation, performance data, UX, and CRO improvements.

At Brafton Ltd, I've authored and managed CMS content, built and optimized WordPress pages with Elementor, and supported website redesigns from research through build and QA.

I've led SEO implementation and audits across client accounts, resolving technical issues, improving content structure and usability, and turning keyword, competitor, and performance research into actionable recommendations.

My background also includes client success, Brazilian-market marketing, and bilingual customer experience. I'm deepening my technical fluency through an MBA in SEO and Content Marketing and a Fullstack Development Technical Degree.

Experience

Work history, roles, and key accomplishments

Senior Content Operations Specialist

Brafton Ltd

Apr 2026 - Jun 2026 (2 months)

Author and manage content across AEM, WordPress, and Sanity; build and optimize pages in WordPress using Elementor. Support website redesign projects end-to-end, aligning UX and technical SEO best practices.

AEM WordPress Sanity Elementor Technical SEO UX CRO Google Analytics Google Search Console SEMrush Screaming Frog

Senior Digital Marketing Associate

Brafton Ltd

Apr 2025 - Apr 2026 (1 year)

Led SEO implementation and audit execution across multiple client accounts. Conducted technical SEO analysis and resolved site issues impacting performance.

SEO Technical SEO WordPress Usability

Digital Marketing Associate

Brafton Ltd

Apr 2024 - Apr 2025 (1 year)

Conducted keyword research and competitor analysis to inform client SEO and content strategy. Built data-driven reports translating research and performance data into actionable insights.

Keyword Research Competitive Analysis SEO Content Strategy Data Reporting Link Building Technical SEO WordPress Metadata

Customer Success Manager

Brafton Ltd

Jan 2024 - Mar 2024 (2 months)

Managed client relationships and ensured successful delivery of SEO and content initiatives. Coordinated project timelines and collaborated with production teams to meet deadlines.

Client Relationships Project Coordination performance reporting Upselling

HR & Recruitment Coordinator / HR Assistant

Brafton Ltd

Aug 2022 - Jan 2024 (1 year 5 months)

Managed recruitment processes, onboarding, and internal operations. Coordinated hiring workflows across multiple regions.

Recruitment Onboarding HR Operations Hiring Workflows HR Reporting Employee Support

Marketing Co-Ordinator & Country Manager (Brazil)

VistaCrest Gaming Network

Aug 2021 - Jul 2022 (11 months)

Managed localized marketing strategy for the Brazilian market, adapting global initiatives to local audience and channel needs. Planned and executed content and promotional campaigns across platforms and through email marketing.

Local Marketing Content Strategy Campaign Management Email Marketing Performance Analysis Content Optimization

Customer Experience Agent

VistaCrest Gaming Network

Dec 2019 - Aug 2021 (1 year 8 months)

Provided bilingual (English/Portuguese) customer support via LiveChat, email, and Skype for the platform's global user base and affiliates.

Bilingual Support Customer Support Live Chat Email Skype

Customer Experience Representative

Mercado Livre

Sep 2017 - Sep 2019 (2 years)

Resolved account and transaction issues between buyers and sellers on Mercado Livre/Mercado Pago, mediating disputes and advising on platform best practices.

Customer Experience Dispute Resolution Platform Best Practices Account Management