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Luisa Wink

@luisawink

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Marketing Content Manager with 10+ years scaling international SEO and multilingual organic growth for global brands.

Brazil

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What I'm looking for

I want to lead SEO-first, multilingual content operations—partnering cross-functionally to turn data into sustained organic growth, stronger brand trust, and measurable revenue impact across international markets.

I’m a results-driven Marketing Content Manager with 10+ years scaling international SEO and organic growth for global brands. I build multilingual content operations that connect editorial storytelling with technical performance, and I’ve driven 95% gains in brand trust and exceeded revenue targets by 170% through data-backed strategy and cross-functional leadership.

At Busbud, I led organic content strategy across website, blog, email, social, and PR in 10+ languages and 20+ markets—auditing and optimizing thousands of programmatic pages, managing a 5,000+ article global blog library, and standardizing brand voice and editorial guidelines. I also orchestrate localization at scale, integrate UGC to create high-impact multimedia content, and work closely with product, engineering, sales, and design to improve marketing efficiency and user experience.

Experience

Work history, roles, and key accomplishments

Marketing Content Manager

Busbud

Jun 2022 - Dec 2025 (3 years 6 months)

Led multilingual organic content strategy across website, blog, email, social, and PR in 10+ languages and 20+ international markets, improving brand trust from 2.3 to 4.5 stars (+95%). Audited and optimized thousands of programmatic pages and managed a global 5,000+ article blog library to accelerate keyword expansion and improve content quality.

SEO Content Strategy Localization Programmatic SEO Editorial Calendar Management Content Auditing

Branded Content Lead

NSC (Globo)

Jan 2021 - Jun 2022 (1 year 5 months)

Led the NSC (Globo) branded content studio, managing team performance and delivering 170% of the annual profit target in the first year. Partnered with planning and sales to create multiplatform branded campaigns across TV, radio, print, and digital while ensuring editorial quality and on-time delivery.

Branded Content Team Leadership Editorial Guidelines Cross Functional Collaboration Project Delivery

Project Specialist

NSC (Globo)

Jan 2017 - Dec 2020 (3 years 11 months)

Developed client-aligned content strategies and created SEO-driven multiplatform content (TV, radio, digital, and print) for brands including Volvo Ocean Race, Engie, and Intelbras. Edited and managed freelancer-based production and handled traffic/engagement metric reporting and performance insights for stakeholders.

SEO Content Strategy Editorial Optimization Content Quality Assurance

Content Manager & Consultant

Growthhackers / Contentools

Jan 2014 - Jan 2018 (4 years)

Designed and managed a global marketplace of writers and editors, creating repeatable content frameworks (personas, SEO, KPIs) for diverse clients. Authored viral content exceeding 1M page views and built automated processes to scale editorial quality and support experimentation.

Content Systems Personas Marketplace Operations Workflow Automation Editorial Quality Scaling Growth Analytics

Content Manager & Marketing Intern

Dreamlines

Jan 2016 - Present (10 years 4 months)

Launched Dreamlines blog strategy and localized product content across multiple international markets to drive conversion at scale. Supported content publishing and localization initiatives to improve performance across international audiences.

Product Content Content Localization Content Publishing Multilingual Content